Casebook of Indigenous Business Practices in Africa - Trade, Production and Financial Services - Volume 2

Indigenous enterprise practices are an essential part of business success in Africa. The continent's unique and diverse culture, embedded in age-long practices, presents an interesting proposition for advancing indigenous knowledge and building sustainable business structures.

Über den Autor / die Autorin

Ogechi Adeola is a Professor of Marketing at Lagos Business School, Pan-Atlantic University, Nigeria. In addition, she serves as a member of the Governing Board of University of Kigali, Rwanda. Her multi-dimensional research focuses on advancing knowledge across the intersection of marketing, entrepreneurship, tourism, and gender. She is the editor of the book, Indigenous African Enterprise: The Igbo Traditional Business School (I-TBS), published in 2021 by Emerald Publishing Limited.

Zusammenfassung

Indigenous enterprise practices are an essential part of business success in Africa. The continent’s unique and diverse culture, embedded in age-long practices, presents an interesting proposition for advancing indigenous knowledge and building sustainable business structures.

Produktdetails

• Mitarbeit: Ogechi Adeola (Herausgeber), Ogechi (Pan-Atlantic University Adeola (Herausgeber)
• Verlag: Emerald Publishing
• Sprache: Englisch
• Produktform: Fester Einband
• Erschienen: 01.08.2023
• EAN: 9781804557631
• ISBN: 978-1-80455-763-1
• Seiten: 272
• Abmessung: 157 mm x 235 mm x 19 mm
• Gewicht: 549 g
• Thema: Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Allgemeines, Lexika