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'Navigating the world of PR is no easy feat - but this book is an indispensable guide to doing just that'
Francesca Ogiermann-White, Health and Beauty Editor-at-Large, TatlerA more beautiful way to connect with customersPR and marketing have traditionally been seen as deceit and spin:
Beautiful PR offers a new manifesto rooted in integrity. Discover how to find your true brand voice so that you can create a clear and compelling communication strategy that connects with your customers at an emotional level.
In a heavily filtered world, building a communications strategy based on honesty and authenticity is more important than ever before. Elevate your reputation and secure your place in your industry by identifying and amplifying your authentic brand heartbeat, for a more beautiful way to grow.
Über den Autor / die Autorin
Sophie Attwood is an award-winning global communications expert specialising within the beauty, wellness and health sectors.
Sophie founded global communications agency Sophie Attwood Communications Ltd in 2017, curating a portfolio of exceptional brands representing trailblazers within their industries. The full-service communications agency has now a garnered a steadfast reputation for developing creative strategies to enable clients to take their communication strategy to the next level.
A leading authority on all things media relations and PR, Sophie is now a highly sought-after strategist for multiple brands, having worked as a Creative Partner with many household names including St Tropez Tan, Marc Jacobs and Colgate.
She not only succeeds in gaining first-class coverage for her clients, but her ethics and integrity are paramount – meaning that she works to advocate industry guidelines and act as a positive influence in a sector which often comes under negative scrutiny.
Zusammenfassung
Beautiful PR is unforgettable: it amplifies a brand’s heartbeat and connects with customers’ emotions. Discover a more authentic, meaningful way to tell your brand’s story.
