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Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students.
Inhaltsverzeichnis
Part I: Introduction
1: Business Research for The Twenty-First Century
2: Overview of the Research Process
3: Ethics in Business Research
Part II: Beginning the Research
4: Defining the Research Problem and Reviewing the Literature
5: The Nature and Sources of Secondary Business Data Chapter
6: Conceptualization and Research Design
Part III: Sampling and Data Collection
7: Sampling Approaches and Considerations
8: Methods of Collecting Primary Data
9: Measurement and Scaling
10: Questionnaire Design
Part IV: Analysis and Interpretation of Data
11: Basic Data Analysis for Qualitative Research
12: Basic Data Analysis for Quantitative Research
13: Testing Hypotheses in Quantitative Research
14: Examining Relationships Using Correlation and Regression
15: Other Multivariate Techniques
Part V: Communicating the Results
16: Reporting and Presenting Research
Über den Autor / die Autorin
Joe Hair is Cleverdon Chair of Business, and Director, PhD Program in Business, Mitchell College of Business, University of South Alabama, USA.
Michael Page is Professor of Finance & Management, Bentley University, USA, and Professor Extraordinaire, University of Stellenbosch Business School, RSA.
Niek Brunsveld is Head of Research and Innovation Policy, The University of Amsterdam, and faculty member, Amsterdam Business School, NL.
Adam Merkle is Assistant Professor of Marketing, University of Tampa, USA, specializing in quantitative marketing and business analytics.
Natalie Cleton is Head of a research group, Wageningen University & Research, and faculty member, Erasmus Centre for Women and Organisations, NL
Zusammenfassung
Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students.
