Corporate Communication - Theory and Practice

Communication has become more complex as businesses compete globally. This book explores corporate communication as both a professional practice and as an academic discipline. The essays and case studies provide numerous perspectives on topics such as diversity, sexual harassment, global corporate communications, and communicating corporate culture. These essays are meant to stimulate thought and encourage additional research.

Über den Autor / die Autorin

Michael B. Goodman is Professor and Director of the Master of Arts Program in Corporate and Organizational Communication at Fairleigh Dickinson University. He is the editor of Corporate Communication: Theory and Practice, also published by SUNY Press, as well as the author of Working in a Global Environment: Understanding, Communicating, and Managing Transnationally; Write to the Point: Effective Communication in the Workplace; Contemporary Literary Censorship; William S. Burroughs: A Reference Guide; and William S. Burroughs.

Produktdetails

• Mitarbeit: Michael B Goodman (Herausgeber), Michael B. Goodman (Herausgeber)
• Verlag: SUNY Press
• Sprache: Englisch
• Produktform: Taschenbuch
• Erschienen: 28.07.1994
• EAN: 9780791420560
• ISBN: 978-0-7914-2056-0
• Seiten: 432
• Abmessung: 152 mm x 229 mm x 25 mm
• Gewicht: 697 g
• Serien: Suny Series, the Margins of Li; Suny Series, Human Communicati
• Themen: Sachbuch > Philosophie, Religion > Philosophie: Allgemeines, Nachschlagewerke; Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Sonstiges