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Is unabated inflation the new normal? Inflation is back and here to stay. For companies, this means that the world in which they do business has fundamentally changed. This book examines inflation from multiple perspectives and offers actions and strategies for companies to cope with and manage it to ensure their survival. For businesses and consumers, it is not a question of eliminating inflation, but how to cope with it in order to suffer as little damage as possible. This includes not just price management, but also sales, finance, purchasing, cost management along with digitalization and innovation activities in equal measure. It also requires corporate cultural change, which if managed fast and successfully, the prospects of defeating inflation and thus ensuring the survival of the company are good.
Inhaltsverzeichnis
Comeback of the Inflation Specter.- Victims and Profiteers of Inflation.- Getting Ahead of Inflation.- Understand Profit Mechanics.- Optimize Prices in Line with Inflation.- Control Value-to-customer.- Lead in Competition.- Strengthen Pricing Power.- Exploit Digital Opportunities.- Apply Smart Pricing Tactics.- Introduce Innovative Pricing Systems.- Toughen the Sales Force.- Prioritize Finance.- Reduce Costs.- What to Do - Conclusion.
Über den Autor / die Autorin
Hermann Simon is the Founder and Honorary Chairman of Simon-Kucher & Partners, the world's leading price consultancy. He is an expert in strategy, marketing and pricing and the only German in the “Thinkers50 Hall of Fame” of the most influential management thinkers in the world. In China the “Hermann Simon Business School” is named after him. Professor Simon has published over 40 books in 30 languages, including world bestsellers on Hidden Champions and price management. His most recent books are Many Worlds, One Life (Springer, 2021), True Profit! No Company Ever Went Broke from Turning a Profit (Springer, 2021) and Hidden Champions in the Chinese Century (Springer, 2022).
Adam Echter is a Partner at Simon-Kucher & Partners (San Francisco, CA, USA), where his consulting activities are focused on sales excellence, value definition and communication, business model transformation, and pricing. For 21 years, Mr. Echter’s career has focused on value-based sales.He is a regular speaker at the Professional Pricing Society, industry-specific events and lectures at several universities on the topic of pricing.
Zusammenfassung
Is unabated inflation the new normal? Inflation is back and here to stay. For companies, this means that the world in which they do business has fundamentally changed. This book examines inflation from multiple perspectives and offers actions and strategies for companies to cope with and manage it to ensure their survival. For businesses and consumers, it is not a question of eliminating inflation, but how to cope with it in order to suffer as little damage as possible. This includes not just price management, but also sales, finance, purchasing, cost management along with digitalization and innovation activities in equal measure. It also requires corporate cultural change, which if managed fast and successfully, the prospects of defeating inflation and thus ensuring the survival of the company are good.
