Advanced Introduction to Advertising

This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline-online shift?

Zusammenfassung

This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?

Produktdetails

• Autoren: Patrick De Pelsmacker
• Verlag: Elgar, Edward
• Sprache: Englisch
• Produktform: Taschenbuch
• Erschienen: 28.02.2022
• EAN: 9781802200904
• ISBN: 978-1-80220-090-4
• Seiten: 192
• Serie: Elgar Advanced Introductions series
• Thema: Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Werbung, Marketing