Builder''s Guide to the Tech Galaxy - 99 Practices to Scale Startups Into Unicorn Companies

Learn to scale your startup with a roadmap to the all-important part of the business lifecycle between launch and IPO
 
In The Builder's Guide to the Tech Galaxy: 99 Practices to Scale Startups into Unicorn Companies, a team of accomplished investors, entrepreneurs, and marketers deliver a practical collection of concrete strategies for scaling a small startup into a lean and formidable tech competitor. By focusing on the four key building blocks of a successful company - alignment, team, functional excellence, and capital--this book distills the wisdom found in countless books, podcasts, and the authors' own extensive experience into a compact and accessible blueprint for success and growth.
 
In the book, you'll find:
* Organizational charts, sample objectives and key results (OKRs), as well as guidance for divisions including technology and product management, marketing, sales, people, and service operations
* Tools and benchmarks for strategically aligning your company's divisions with one another, and with your organization's "North Star"
* Templates and tips to attract and retain a triple-A team with the right scale-up mindset
* Checklists to help you attract growth capital and negotiate term sheets
 
Perfect for companies with two, ten, or one hundred employees, The Builder's Guide to the Tech Galaxy belongs on the bookshelves of founders, managers, entrepreneurs, and other business leaders exploring innovative and proven ways to scale their enterprise to new heights.

Inhaltsverzeichnis

Forewords (Building the Third Way) xix
 
Forewords (Preparing Europe for maturity) xxvii
 
Introduction xxix
 
North Star
 
1 Six Dimensions of Direction 3
 
Purpose beyond profit
 
Practice 1: A company that makes the planet a better place 6
 
Company values
 
Practice 2: Guiding principles for aligning the crew 8
 
Business ambition
 
Practice 3: Business outcomes to aspire to in the long run 10
 
North Star metric
 
Practice 4: The PRIMARY metric that matters NOW 11
 
Value proposition
 
Practice 5: Unmet customer needs that you solve uniquely well 12
 
OKRs
 
Practice 6: Making direction operational 16
 
2 Environmental, Social and Governance Criteria as Drivers of Business Success (With Johannes enhard and Hannah Leach) 21
 
Environmental
 
Practice 7: Measuring, reducing and offsetting your environmental footprint with clear responsibilities and targets 26
 
Social
 
Practice 8: Building a culture that embraces diversity and inclusion 29
 
Governance
 
Practice 9: Establishing internal governance that facilitates growth, compliance, and employee representation 32
 
People & Mindset
 
3 People (HR) Excellence (With Constanze Buchheim, Manjuri Sinha and Chris Bell) 37
 
OKRs
 
Practice 10: Establishing the right people OKRs 40
 
Organizational chart and roles
 
Practice 11: Defining the roles & responsibilities for a people function 46
 
Practice 12: Scaling the right people roles at the right time 49
 
Recruiting & candidate experience
 
Practice 13: Building the candidate sourcing muscle 50
 
Practice 14: Evaluating candidates in record time while creating an outstanding candidate experience 55
 
Practice 15: Boosting the offer acceptance rates 57
 
Organizational development
 
Practice 16: Establishing a strong job architecture with clear levels, career paths and tracks 58
 
Practice 17: Putting fair appraisal and promotion processes in place 62
 
Employee experience
 
Practice 18: Driving employee happiness by enabling meaning, mastery, psychological safety, autonomy and community 64
 
Employee stock option programs
 
Practice 19: Building the right employee stock option program 67
 
4 Scale-Up Mindset (With Johannes Lenhard) 73
 
Obsession with customer experience
 
Practice 20: Improving key customer journey experiences as a top priority for leaders 74
 
Impossible is nothing
 
Practice 21: Setting impossible-is-nothing goals by thinking "and," not "or" 77
 
Learn-it-all beats know-it-all
 
Practice 22: Embracing learning cycles by establishing psychological safety and an idea meritocracy 80
 
Autonomy to act
 
Practice 23: Empowering cross-functional teams to make decisions rapidly & independently 82
 
Functional Excellence In Scale-Ups
 
5 Product Management Excellence
 
(With Johnny Quach and Sven Grajetzki) 87
 
OKRs
 
Practice 24: Establishing the right product OKRs 90
 
Organizational chart and roles
 
Practice 25: Defining the roles & responsibilities for a product function 96
 
Practice 26: Scaling the right product roles at the right time 100
 
Product vision & direction
 
Practice 27: Developing a clear product vision and deriving your roadmap from it 102
 
Practice 28: Focusing your product organization on outcomes, not just designing a "feature factory" 104
 
Practice 29: Investing in the core product while pushing adjacent opportunitie

Über den Autor / die Autorin

Dr. Martin Schilling is an angel investor, startup builder, and scale-up executive. He has co-created and scaled five companies, including a McKinsey & Company subsidiary and the FinTech firm N26. He is the Managing Director of the Berlin Accelerator at Techstars.
Dr. Thomas Klugkist is a management consultant who leverages the experience and insight he gained working at leading companies and startups in Europe (N26, KPN/ Planet Internet, Klett Group, Kirch Group, JCI) to guide change processes and help exciting companies grow.

Zusammenfassung

Learn to scale your startup with a roadmap to the all-important part of the business lifecycle between launch and IPO

In The Builder's Guide to the Tech Galaxy: 99 Practices to Scale Startups into Unicorn Companies, a team of accomplished investors, entrepreneurs, and marketers deliver a practical collection of concrete strategies for scaling a small startup into a lean and formidable tech competitor. By focusing on the four key building blocks of a successful company - alignment, team, functional excellence, and capital--this book distills the wisdom found in countless books, podcasts, and the authors' own extensive experience into a compact and accessible blueprint for success and growth.

In the book, you'll find:
* Organizational charts, sample objectives and key results (OKRs), as well as guidance for divisions including technology and product management, marketing, sales, people, and service operations
* Tools and benchmarks for strategically aligning your company's divisions with one another, and with your organization's "North Star"
* Templates and tips to attract and retain a triple-A team with the right scale-up mindset
* Checklists to help you attract growth capital and negotiate term sheets

Perfect for companies with two, ten, or one hundred employees, The Builder's Guide to the Tech Galaxy belongs on the bookshelves of founders, managers, entrepreneurs, and other business leaders exploring innovative and proven ways to scale their enterprise to new heights.

Produktdetails

• Autoren: Thomas Klugkist, Thomas Schilling Klugkist, D Schilling, M Schilling, Martin Schilling, Martin Klugkist Schilling
• Verlag: Wiley, John and Sons Ltd
• Sprache: Englisch
• Produktform: Fester Einband
• Erschienen: 30.04.2022
• EAN: 9781119890423
• ISBN: 978-1-119-89042-3
• Seiten: 368
• Themen: Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Management; Führung, Unternehmensführung, Unternehmen, Business & management, Wirtschaft u. Management, Spezialthemen Wirtschaft u. Management, Business & Management Special Topics, Small Business & Entrepreneurship, Klein- u. mittelständische Unternehmen u. Existenzgründung, Unternehmenstechnologie, Business Technology