The Cannabinoid Cookbook - Transform Your Health Using Herbs and Spices from Your Kitchen (Gift for cooks, Terpenes)

The Cannabinoid Cookbook gives an enormous audience of readers a new way to look at improving their health through diet, ways to reap the benefits of cannabis products without turning to marijuana or CBD oils, and a compelling blend of medical and food science that culminates in recipes they will love. Taking care of your body has never been so delicious.

Über den Autor / die Autorin

Chef Daniel Green, aka The Model Cook, is an internationally renowned healthy-eating expert, media personality, and award-winning author. Throughout his expansive career, he has cooked for royalty and dignitaries and continues to design healthy menus for airlines and hotels around the world. Daniel's simple approach to healthy eating has been so popular, he has been featured in numerous magazine features in the UK, US, and across Asia.
Daniel is currently a member of the culinary investor panel for the first season of Food Network's Food Fortunes. He, along with other chefs on the panel, decide whether or not to invest in a new product being presented by an epicurean entrepreneur. Additionally, Daniel serves as a judge on the Food Network show, Kitchen Inferno. Daniel is also a regular and popular host on EVINE, a top luxury home shopping channel in the U.S. With a media penetration of more than 86 million homes, Daniel has quickly accumulated a long list of fans.
The growing popularity of both Daniel and EVINE's kitchenware business led to the creation of a culinary program titled Daniel's Kitchen. The show is dedicated to showcasing Daniel's healthy eating recipes using the kitchen-ware sold on EVINE. Over the past 10 years, he has clocked over 11,000 hours of live hosting and is responsible for millions of dollars' worth of sales each year. As a result, he has built a considerable and loyal fan base.

Zusammenfassung

The Cannabinoid Cookbook gives an enormous audience of readers a new way to look at improving their health through diet, ways to reap the benefits of cannabis products without turning to marijuana or CBD oils, and a compelling blend of medical and food science that culminates in recipes they will love. Taking care of your body has never been so delicious.

Vorwort

Marketing Plan

Between both Daniel and Dr. Joe, the authors of The Cannabinoid Cookbook: Transform Your Health Using Herbs and Spices from Your Kitchen have a significant customer base to market to, as well as national and international media ties that can help bring the book to new audiences. Spreading the message that you can get the effects of cannabinoids through healthy foods is paramount to marketing this book. It is a timely and compelling hook that is bolstered by the celebrity and prominence of the authors.
Because the book targets four distinct market segments, a multi-pronged, integrated marketing plan designed to hit all audiences where they consume messaging most is needed. The following are some ideas and angles that could prove to be very successful in marketing The Cannabinoid Cookbook: Transform Your Health Using Herbs and Spices from Your Kitchen

Website

Daniel and Dr. Joe will create a website specifically for The Cannabinoid Cookbook: Transform Your Health Using Herbs and Spices from Your Kitchen The purpose of the site will be to provide a home base of content that can then be marketed through various channels of communication. It will also act as a conduit to route book sales to appropriate retailers.
Content strategies can include:

• Scheduling weekly blog and vlog posts featuring content from the book.
• Developing an ongoing webinar series featuring content from the book, delivered through the website and featured on both authors’ blog/social media channels. These events can be used as a promotional tool that can draw audiences via press releases, email campaigns, social media, and industry connections.
• Leveraging extensive social media audiences to sign up for newsletters/update/content through the site, thus developing a contact list to push branded communication.
• Producing educational videos about the health benefits of cannabinoids that leave the watcher wanting to learn more with the book. The videos can be hosted on the book’s YouTube channel, featured on the website, and promoted on social media.

Media Relations Strategy

Both authors have existing relationships with high-power media, including television and magazine outlets. They can use their reach here to tell the cannabinoid-in-food story, gain bookings, land podcast invites, and secure article placements. Additionally, they can tap their existing PR staff or hire an agency to develop and deploy media relations campaigns that may include:

• An attention-grabbing press kit that is delivered to writers, editors, and producers with a bouquet of all eleven cannabinoid foods discussed in the book (think a spicy version of an Incredible Edible arrangement). The kit will also include press releases, recipes, tips, and other tidbits to engage writers/editors with the story.
• Press party targeting mainstream, cannabis, health and alternative health, and foodie media.
• High-profile demo events to which consumers can be invited to attend, contests run for tickets, promotions through media can be arranged.
• Virtual launch party at the time of the book’s release. This can include giveaways, live streaming/demonstrations, FAQ/QA opportunities, etc.

Reaching Established Audiences

Daniel has an extremely large audience base, not only in the U.S., but also around the world thanks to his multinational appearances. He is very popular on social media, a significant medium for all of the targeted audience segments:

• Facebook: 55,000 followers
• Instagram: 16,400 followers
• Twitter: 16,800 followers

There is a lot that can be done to funnel content to these audiences and generate sales of the book:

• Announcements and photography (IG is all images) with Daniel, Dr. Joe, and the book.
• Timed release of content from the website with calls to action.
• Video streaming of promotional spots, demos, and ideas.
• Photo/video contests of readers making/using the recipes and reporting back the positive effects. Also a great generator of testimonials for the book that can be used in ongoing promotion.
• Calls to sign up for newsletters and promotional emails with content that drives conversions.
• Series of giveaways, such as copies of the book, a starter kit of herbs/spices, etc.

Starting March 2020, Daniel and Dr. Joe will begin hosting the Everyday Health website’s new program Condition Kitchen: Diabetes . This will include making multiple videos that offer recipes, menus, and other content for the site’s 60 million monthly viewers. This unique pairing of a medical doctor and a celebrity chef using food to treat diseases is the beginning of a series of episodes that will be featured on the site, including Condition Kitchen: Autoimmune, Condition Kitchen: Cancer, and Condition Kitchen: IBS.
The timing for this series is perfect for the authors, as they will have time to establish a loyal following of millions as a duo through the reach of the Everyday Health website. They can use this medium to also introduce the book as a solo episode or weave it into their scheduled programs as a companion to help treat the ailments being discussed in a new way, using food-based cannabinoids.
Daniel is also a regular host on Hallmark’s Home and Family television program, which reaches over 93 million homes. He plans to secure time for him and Dr. Joe to present the book to viewers and educate them about the benefits of cannabinoid cooking. Daniel and Dr. Joe will also use their positions and connections with EVINE, the third-largest home shopping network in the U.S., to promote the book to over 83 million viewers.

Zusatztext

“The recipes in this cookbook are both delicious and so accessible. On your next trip to the grocery store, expand your list and explore these flavorful dishes. You’ll be glad you did!” —Susannah Seton, editor of Simple Pleasures of the Kitchen
“I’m always on the hunt for health-conscious recipes that don’t skimp on flavor. Dr. Joe and Chef Daniel blend both worlds so well—anyone can cook with cannabinoids!” —bestselling author Becca Anderson

Produktdetails

• Autoren: Joseph Feuerstein, Feuerstein Joseph, Daniel Green, Green Daniel
• Verlag: Ingram Publishers Services
• Sprache: Englisch
• Produktform: Fester Einband
• Erschienen: 18.01.2022
• EAN: 9781642506648
• ISBN: 978-1-64250-664-8
• Illustration: 4-color photos, Illustrationen, nicht spezifiziert
• Themen: Naturwissenschaften, Medizin, Informatik, Technik > Medizin > Ganzheitsmedizin; Ratgeber > Essen & Trinken > Gesunde Küche, Schlanke Küche; HEALTH & FITNESS / Herbal Medications, HEALTH & FITNESS / Alternative Therapies, COOKING / Health & Healing / General, Health & wholefood cookery, COOKING / Specific Ingredients / Natural Foods, HEALTH & FITNESS / Healing, COOKING / Essays & Narratives, Complementary therapies, healing & health, Traditional medicine & herbal remedies