Foundations of Business Management in South Africa

Inhaltsverzeichnis

Part I: The Business Environment
1. Exploring the World of Business and Economics
2. Ethics and Social Responsibility in Business
3. Going Global

Part II: Establishing a Business
4. Choosing a Form of Business Ownership
5. Small Business, Entrepreneurship and Franchises

Part III: Management Tasks and The Business Organisation
6. Understanding the Management Process
7. Creating a Flexible Organisation
8. Operations Management: Producing Quality Goods and Services

Part IV: Human Resources
9. Attracting and Retaining the Best Employees
10. Motivating and Satisfying Employees and Teams

Part V: Marketing
11. Building Customer Relationships Through Effective Marketing
12. Creating and Pricing Products That Satisfy Customers
13. Distribution, Supply-Chain Management and Promoting Products

Part VI: Information, Accounting and Finance
14. Exploring Social Media and e-Business
15. Using Management and Accounting Information
16. Mastering Financial Management

Über den Autor / die Autorin

WILLIAM M. PRIDE is Professor of Marketing, Mays Business School at Texas A&M University. He received his PhD from Louisiana State University. He is the author of Cengage’s Marketing, 19th edition, a market leader. Dr Pride’s research interests are in advertising, promotion, and distribution channels. Dr Pride’s research articles have appeared in major journals in the fields of advertising and marketing, such as Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, and the Journal of Advertising. Dr Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. Dr Pride has taught Principles of Marketing and other marketing courses for more than 40 years at both the undergraduate and graduate levels.ROBERT J. HUGHES (PhD, University of North Texas) specialises in business administration and college instruction. He has taught Introduction to Business for more than 35 years both on campus and online for Richland College, one of seven campuses that are part of the Dallas County Community College District. He has authored college textbooks in personal finance and business mathematics and served as a content consultant for two popular national television series, ‘It's Strictly Business’ and ‘Dollars & Sense: Personal Finance for the 21st Century’. He is also the co-author of a new online Introduction to Business course for Dallas County Community Colleges. He is active in many academic and professional organisations and has served as a consultant and investment adviser to individuals, businesses, and charitable organisations. Dr Hughes is the recipient of three different Teaching in Excellence Awards at Richland College. According to Dr Hughes, after 35 years of teaching Introduction to Business, the course is still exciting: "There's nothing quite like the thrill of seeing students succeed, especially in a course like Introduction to Business, which provides the foundation for not only academic courses, but also life in the real world”.JACK R. KAPOOR (Ed.D., Northern Illinois University) is professor of business and economics in the Business and Technology Division at the College of DuPage, where he has taught Introduction to Business, Marketing, Management, Economics, and Personal Finance since 1969. He previously taught at Illinois Institute of Technology's Stuart School of Management, San Francisco State University's School of World Business, and other colleges. Professor Kapoor was awarded the Business and Services Division's Outstanding Professor Award. He has also served as an Assistant National Bank Examiner for the US Treasury Department and as an international trade consultant to Bolting Manufacturing Co., Ltd., Mumbai, India. Dr Kapoor is known internationally as a co-author of several textbooks. He has served as a content consultant for the popular national television series ‘The Business File: An Introduction to Business’ and has developed two full-length audio courses in business and personal finance. He has been quoted in many national newspapers and magazines, including USA Today, U.S. News & World Report, the Chicago Sun-Times, Crain's Small Business, the Chicago Tribune, and other publications. Dr Kapoor has traveled around the world and has studied business practices in capitalist, socialist, and communist countries.BROWNHILDER N. NENEH is Associate Professor and Academic Chair (HOD) at the Department of Business Management of the University of the Free State, Bloemfontein, South Africa. She holds a PhD in Business Management with a focus on investment and corporate finance and a Masters (Cum laude) in Business Management with a focus on entrepreneurship. In addition to her research on general entrepreneurship, she is especially interested in women’s entrepreneurship. She lectures on entrepreneurship courses at both undergraduate and postgraduate levels.

Produktdetails

• Autoren: Robert Hughes, Jack Kapoor, Brownhilder Neneh, William Pride
• Verlag: Cengage Learning
• Sprache: Englisch
• Produktform: Taschenbuch
• Erschienen: 30.06.2021
• EAN: 9781473774957
• ISBN: 978-1-4737-7495-7
• Abmessung: 195 mm x 19 mm x 260 mm
• Gewicht: 1090 g
• Themen: Schule und Lernen > Schulbücher Allgemeinbildende Schulen; BUSINESS & ECONOMICS / Management, Republic of South Africa, Management & management techniques, Management and management techniques