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The definitive guide for scientific entrepreneurs commercializing sustainable technologies in the chemical sector
Lacking the considerable resources of multinational chemical companies, entrepreneurs face a unique set of risks and challenges. How to Commercialize Chemical Technologies for a Sustainable Future is targeted at innovators who are embarking on the entrepreneurial path with their sustainable chemical technology but are unsure of what steps to take. This first-of-its-kind resource features contributions from a diverse team of expert authors, including engineers, venture capitalists, marketing specialists, intellectual property professionals, regulatory experts, industry practitioners, and many others.
Accessible and highly practical, this real-world guide covers each step of the technology commercialization process, from market landscape analysis and financing to scale-up and strategic partnering. Throughout the book, effective tactics and strategies for growing a new venture are supported by case studies highlighting the economic and environmental impact of successful commercialization, and identifying the common mistakes that lead to lost opportunities. Filled with invaluable advice and actionable steps, this book:
* Uses valuation concepts, tools, and examples to demonstrate that for a chemical technology to be sustainable it must not only have market value but also confer benefits to human well-being and the environment
* Offers templates and tools for understanding what customers need, who the competition is and how to successfully differentiate your product to those customers
* Describes how to practically advance your technology from conception all the way to commercial demonstration
* Presents advantages and disadvantages of strategic partnering from the perspective of the start-up and the larger industrial partner, along with strategies to mitigate risks within a partnership
* Provides an overview of the legal regulatory requirements for bringing new chemicals to market in several key geographic regions, as well as the impact of public policy on commercialization
* Offers insights and practical strategies on intellectual property management, raising investment, and operationalizing a startup company
How to Commercialize Chemical Technologies for a Sustainable Future is essential reading for budding entrepreneurs in chemistry, materials science, and chemical engineering looking to bring their sustainable technologies to market. It is also a valuable reference for investors, policymakers, regulators, and other professionals.
Inhaltsverzeichnis
List of Contributors xvii
1 Introduction 1
Timothy J. Clark and Andrew S. Pasternak
1.1 What Is This Book About? 1
1.2 What Is a Sustainable Chemical Technology? 3
1.3 Commercializing Sustainable Chemical Technologies Is Challenging 4
1.4 Who Should Read This Book? 5
1.5 Structure of This Book 6
1.6 Using This Book 9
Acknowledgments 9
References 9
Part I Laying the Foundation 11
2 Marketing and Landscape Analysis 13
Tess Fennelly
2.1 Introduction: Think Marketing 13
2.2 Creating a Marketing Plan: The Application Framework 15
2.3 Customer Needs and Mapping 15
2.4 Customer Analysis: How to Gather Customer Needs Data 16
2.4.1 Finding the Right Contacts 18
2.4.2 The Interview Form 18
2.5 Customer Needs Mapping 21
2.6 Market Segmentation 22
2.7 Market Segment Evaluation 25
2.8 Competitive Landscape and Competencies 25
2.9 Conclusion and Next Steps 27
3 Determining the True Value of a Sustainable Chemical Technology 31
Lauren Heine and Margaret H. Whittaker
3.1 Introduction 31
3.2 Sustainable Value and the United Nations Sustainable Development Goals 32
3.2.1 Embracing SDGs at the Business Level: United Nations Global Compact Participation 34
3.3 Life-Cycle Thinking and Life-Cycle Assessment 34
3.4 Attributes and Impacts: Check Your Assumptions 35
3.5 Business Risk and Sustainable Design - Or How to Turn an Externality into a Selling Point 37
3.6 Guiding Principles for Sustainable Chemical Technology Innovations: Chemistry, Carbon, and Circularity 39
3.6.1 Sustainable Materials Management 39
3.6.2 Alternatives Assessment 40
3.7 Chemical and Material Considerations that Impact Sustainable Value 42
3.7.1 Chemistry 42
3.7.2 Carbon 46
3.7.3 Circularity 46
3.8 Introducing Your Sustainable Chemical Technology into the Marketplace 47
3.8.1 Communicating Cost Versus Life-Cycle Benefits 47
3.8.2 Benefiting from a "Green Premium" 47
3.8.3 Avoid Greenwashing 48
3.9 Conclusions 49
References 49
4 Intellectual Property Management and Strategy 55
Nick Sutcliffe
4.1 Intellectual Property 55
4.2 What Is an Intellectual Property Right? 56
4.3 The Value of Intellectual Property Rights to a Sustainable Chemical Technology Company 56
4.4 Patents Explained 58
4.4.1 What Sort of Technology Can Be Patented? 58
4.4.2 What Is a Patent? 58
4.4.3 The Patent Bargain 58
4.4.4 Territorial 58
4.4.5 Time Limitation 59
4.4.6 Property 59
4.4.7 Exclusionary Right 59
4.4.8 Criteria for Patentability 59
4.4.9 Preparing and Filing a Patent Application 61
4.4.10 12-Month Anniversary 62
4.4.11 PCT Applications 63
4.4.12 Patent Examiners 63
4.4.13 Patent Examination 63
4.4.14 Grant 64
4.4.15 Renewal Fees 64
4.4.16 Costs 64
4.5 Building an IP Portfolio 65
4.5.1 Invention Management 65
4.5.2 Deciding Whether to File a Patent Application 66
4.5.3 Inventions Not Patentable or Worth Patenting 67
4.5.4 Patent Attorneys/Agents 67
4.5.5 Ownership 68
4.5.6 When to File a Patent Application 68
4.5.7 Where to File a Patent Application? 69
4.5.8 Controlling the Speed of the Process 70
4.5.9 Managing the Patent Application Process 70
Über den Autor / die Autorin
Timothy J. Clark, PhD, is the Technology Leader at GreenCentre Canada. Dr. Clark has held a variety of positions in technology commercialization and business development. He plays a key role in developing and executing integrated technology plans serving both start-up and multinational clients. Dr. Clark is an experienced organometallic and polymer chemist who has published extensively in the open and patent literature.
Andrew S. Pasternak, PhD, MBA, is Director of Commercialization and Business Development at GreenCentre Canada. He has over 20 years' experience managing technical and commercial teams in both large and start-up company environments. A certified Professional Board Director, Dr. Pasternak has successfully established numerous strategic partnerships, high-margin service contracts, and licensing agreements.
