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There's a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.
Über den Autor / die Autorin
Paul Cash is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing.
In the past 20 years he has successfully founded the fastest growing marketing agency in the UK*, developed the 13 Stories approach to B2B marketing, won 30+ industry awards and been recognized as one of the Top 20 most influential B2B marketers.
In 2013 following the sale and exit of his previous company he set up Rooster Punk. In just 5 years he has turned the agency into a multi-award-winning business and the go-to name in B2B storytelling. His client experience covers brands like Funding Circle, Crowdcube, Microsoft, HP, Samsung, Cisco, KPMG, Sage Pay and many others.
James Trezona uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.
James started working in tech, because it was changing the world (still is). He learned about the realities of change by helping to build systems that changed the way people engaged with their employers, changed people's jobs and shaped lives.
From a prestigious grad role at Saatchi & Saatchi’s he joined Tidalwave, the 11th fastest growing privately owned company in the UK at the time; he then joined award-winning tech specialist and Microsoft’s UK agency Mason Zimbler as Managing Director. A year later Mason Zimbler won 'UK B2B Agency of the Year' and in 10 years the agency grew five-fold in revenue.
His focus now is to make Rooster Punk world-famous by helping ambitious companies achieve sustainable growth and profitability through a more human and meaningful approach to the way they build their brand.
Zusammenfassung
There’s a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.
