Creating Signature Stories - Strategic Messaging that Energizes, Persuades and Inspires

Creating Signature Stories applies the power of storytelling-a key to any digital program-to strategic messaging.

Über den Autor / die Autorin

David Aaker is the author of over one hundred articles and eighteen books on marketing, business strategy, and branding that have sold over one million copies combined. A recognized authority on branding, he has developed concepts and methods on brand building that are used by organizations around the world. David currently resides in Orinda, CA.

Zusammenfassung

Creating Signature Stories applies the power of storytelling—a key to any digital program—to strategic messaging.

Produktdetails

• Autoren: David Aaker
• Verlag: Ingram Publishers Services
• Sprache: Englisch
• Produktform: Taschenbuch
• Erschienen: 06.03.2018
• EAN: 9781683506119
• ISBN: 978-1-68350-611-9
• Seiten: 190
• Abmessung: 140 mm x 216 mm x 10 mm
• Gewicht: 247 g
• Themen: Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Werbung, Marketing; BUSINESS & ECONOMICS / Business Communication / General, BUSINESS & ECONOMICS / E-Commerce / Internet Marketing