Fr. 236.00

Competitive International Strategy - Key Implementation Issues

Englisch · Fester Einband

Versand in der Regel in 1 bis 3 Wochen (kurzfristig nicht lieferbar)

Beschreibung

Mehr lesen










Contemporary businesses are exposed to global competition enhanced by new information technology and liberalized cross-border transactions in many industries. Drawing on contemporary research, this book addresses international business strategy formulation and implementation in the global competitive market.

Inhaltsverzeichnis

1. Content of the volume. PART I. The model for competitive international strategy. 2. Components of the model for competitive international strategy. 3. Relationships in the model. PART II. Key issues when implementing a competitive international strategy. 4. Implementation of international geographic expansion. 5. Strategy competence and expansion in a host country. 6. Global responsiveness through digitalized production: the Cargo Handling Firm. 7. Global responsiveness through online and offline value adding. 8. Balancing global standardization and responsiveness. 9. Cognitive obstacles to realization of competitive international synergy. 10. Adjustment of a competitive international strategy: impact on entrepreneurial re-orientation. PART III. Coping with changing international competition. 11. Putting the model for competitive international strategy into practice. 12. Contributions to strategy literature.

Über den Autor / die Autorin

Anders Pehrsson is a Professor in the School of Business and Economics at Linnaeus University, Sweden.

Zusammenfassung

Contemporary businesses are exposed to global competition enhanced by new information technology and liberalized cross-border transactions in many industries. Drawing on contemporary research, this book addresses international business strategy formulation and implementation in the global competitive market.

Kundenrezensionen

Zu diesem Artikel wurden noch keine Rezensionen verfasst. Schreibe die erste Bewertung und sei anderen Benutzern bei der Kaufentscheidung behilflich.

Schreibe eine Rezension

Top oder Flop? Schreibe deine eigene Rezension.

Für Mitteilungen an CeDe.ch kannst du das Kontaktformular benutzen.

Die mit * markierten Eingabefelder müssen zwingend ausgefüllt werden.

Mit dem Absenden dieses Formulars erklärst du dich mit unseren Datenschutzbestimmungen einverstanden.