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Business needs a boost? Invented the software that's going to revolutionize cyberspace? How is everyone going to find out about that fundraiser you're organizing? Publicity is the simple answer to your prayers--the greatest (and cheapest) resource for self-promotion that's available. Learn everything you need to know about promoting yourself efficiently, effectively, and economically with the indispensable How to Get Publicity -- now completely revised an updata! Television, radio, and publishing public relations wizard William Parkhurst offers his proven insider's expertise, using examples and case histories as well as his own tried-and-true methods--covering everything from writing a penetrating press release and booking a successful tour to handling bad publicity and the unlimited opportunities the Internet has to offer. The techniques and media may have changed through-out the years, but the basic steps remain the same on the path to self-promotion--and How to Get Publicity is the perfect guide to capturing millions of dollars' worth of media coverage and maximizing your opportunities.
Über den Autor / die Autorin
William Parkhurst is the president of Parkhurst Communications. His work has been featured on CNN, Good Moring America, 20/20, Today, Oprah!, and C-Span's Book Shelf, as well as in articles amd major newspapers, including the New York Times Washington Post, and the Chicago Tribune. Parkhurst has also appeared on NPR's All Things Considered. He lives in New York City.
Zusammenfassung
Business needs a boost? Invented the software that's going to revolutionize cyberspace? How is everyone going to find out about that fundraiser you're organizing? Publicity is the simple answer to your prayers--the greatest (and cheapest) resource for self-promotion that's available.
Learn everything you need to know about promoting yourself efficiently, effectively, and economically with the indispensable How to Get Publicity-- now completely revised an updata! Television, radio, and publishing public relations wizard William Parkhurst offers his proven insider's expertise, using examples and case histories as well as his own tried-and-true methods--covering everything from writing a penetrating press release and booking a successful tour to handling bad publicity and the unlimited opportunities the Internet has to offer. The techniques and media may have changed through-out the years, but the basic steps remain the same on the path to self-promotion--and How to Get Publicity is the perfect guide to capturing millions of dollars' worth of media coverage and maximizing your opportunities.
