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Drawing on years of unprecedented access to the best and most influential culinary R&D teams in the world, Vaughn Tan reveals how they exemplify what he calls the uncertainty mindset. A revelatory look at the R&D kitchen,
The Uncertainty Mindset upends conventional wisdom about how to organize for innovation and offers practical insights.
Inhaltsverzeichnis
Preface
Acknowledgments
Part I. A Partial History of New Ideas in Food
1. From the Margins to the Center
2. The Undercurrents of the New
Part II. What Is Innovation in Food?
3. Well-Known, Barely Understood
4. Four Types of New Ideas in Food
Part III. Innovation Is Uncertainty
5. A Nondelusional Worldview
6. The Uncertainty Mindset
Part IV. Building the Ever-Changing Team
7. Innovation Implies Change
8. Building Innovation Dream Teams
Part V. Creating the New Familiar
9. The Power of Familiar Novelty
10. Learning House Style
Part VI. Staying in the Discomfort Zone
11. The Motivation Paradox
12. Desperation by Design
Part VII. Insights from the Frontiers of Food
13. All Change
14. A Mindset for an Uncertain World
Notes
References
Index
Über den Autor / die Autorin
Vaughn Tan is an assistant professor of strategy and entrepreneurship at University College London’s School of Management. He previously worked for Google in California.
Zusammenfassung
Drawing on years of unprecedented access to the best and most influential culinary R&D teams in the world, Vaughn Tan reveals how they exemplify what he calls the uncertainty mindset. A revelatory look at the R&D kitchen, The Uncertainty Mindset upends conventional wisdom about how to organize for innovation and offers practical insights.
Zusatztext
An engrossing account of the challenges faced by some of the world’s leading food organizations that highlight the remarkable mindset of those tasked with overcoming them, celebrating the future’s inevitable uncertainty as an engine for growth.
