Mehr lesen
Updated to fit today¿s social media landscape with IGTV, Facebook Lives, YouTube Premium, and more, this new edition applies Dan Kennedy¿s No-B.S. principles to Kim Walsh Phillips¿ social media expertise in a no-holds-barred guide that prompts readers to invest only in the efforts that drive results and demand a measurable, proven, profitable, direct response.
Inhaltsverzeichnis
Introduction
Chapter 1: In Search of Something Better
Chapter 2: Social Media Is Not Marketing
Chapter 3: All About that Base, Direct Response
Chapter 4: It’s Not All About You. Or Is It?
Chapter 5: What Is Your Niche?
Chapter 6: Magnetic Leads?
Chapter 7: Build Your Tribe
Chapter 8: Everything Else
Chapter 9: The Magical World of Email
Chapter 10: Make It Your Nature to Nurture
Chapter 11: It’s the Little Things that Count
Chapter 12: The Biggest Secret in Social Media Is Offline?
Chapter 13: Creating the Slam Dunk
Chapter 14: Transformation Through Optimization
Chapter 15: The Winner’s Circle
Chapter 16: The Big Picture
About the Authors
Index
Über den Autor / die Autorin
Dan S. Kennedy is a strategic advisor, consultant, business coach, and editor of six business newsletters. He directly influences more than one million business owners annually and has a long track record of taking entrepreneurs to seven-figure incomes and multi-millionaire wealth.Kim Walsh Phillips is an award-winning speaker, author, marketer, podcaster and CEO of Powerful Professionals.
Zusammenfassung
Updated to fit today’s social media landscape with IGTV, Facebook Lives, YouTube Premium, and more, this new edition applies Dan Kennedy’s No-B.S. principles to Kim Walsh Phillips’ social media expertise in a no-holds-barred guide that prompts readers to invest only in the efforts that drive results and demand a measurable, proven, profitable, direct response.
Vorwort
Publisher Marketing:
Advertising in Entrepreneur print and digital magazine (3.1+ million readers/month)
Email campaign to minimum 340K Entrepreneur subscribers
Banner ads on Entrepreneur.com (audience 14 million unique visitors/month)
Book cover and text links within related articles and channels on Entrepreneur.com
Content campaigns shared via Entrepreneur’s social networks (13+ million engaged)
Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers, and influential media contacts
Author Marketing:
Promotion from the Kennedy's No BS Inner Circle, which includes emails to subscribers, member purchase campaigns and teleseminars.
Two-month promotional plan in KIC media that include:
5 print newsletters, social media outreach, and email blasts to their 150,000-subscriber list
Teleseminar event around the book's release date
Promotion/Communication at No B.S. Inner Circle’s fall “Growth Summit,” spring “Superconference,” and multiple Bootcamps throughout the year
Author backed marketing efforts include:
Promotional kits to key influencers that will include galley copies, ready-to-use article/interview to 100,000 member subscribers
Email blast to 1m+ business owners, private practice operators, sales professionals, and entrepreneurs
Book launch led by coauthor Kim Walsh Phillips to include the following:
Speaking tour in partnership with Entrepreneur’s Organization (www.eonetwork.org), Young Entrepreneur’s Council (yec.co), and WeWork
Social media marketing to leverage nearly 850K Facebook followers plus 37,000+ followers and subscribers across additional platforms (Twitter, YouTube, Instagram)
Host of the “Facebook Sales Strategies” podcast (https://podcasts.apple.com/us/podcast/facebook-sales-strategies-with-kim-walsh-phillips/id1003978371)
Live webinar on launch day as well as Facebook Live videos, webinars, and Powerful Professionals courses throughout the first 90 days
Sales funnel with free sample chapter download and upsell to buy the book
