Enduring Passion - The Story of the Mercedes-Benz Brand

With its legendary performance and quality, Mercedes-Benz is one of the most recognizable brands in existence. This book examines it as a brand phenomenon, and provides a look at how the brand developed and the myths and realities surrounding it as it faced the global convulsions of war, mergers, and economic uncertainty.

Produktdetails

• Autoren: L. Butterfield, Leslie Butterfield
• Verlag: Wiley, John and Sons Ltd
• Sprache: Englisch
• Produktform: Fester Einband
• Erschienen: 30.09.2005
• EAN: 9780470018026
• ISBN: 978-0-470-01802-6
• Seiten: 272
• Themen: Sachbuch > Politik, Gesellschaft, Wirtschaft > Betriebswirtschaft, Unternehmen; Firmengeschichte, Mercedes-Benz