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Lively, snapshot-like vignettes form an intimate, literary portrait of the infamously eccentric and influential modern architect Adolf Loos.
Inhaltsverzeichnis
Editor’s Introductory Notes
Preface: Reflections of a Female Protege
Adolf Loos: A Short Biography
Claire Beck Loos: The Fractured Lens
Introduction to The Private Adolf Loos
Foreword by Claire Beck Loos
The Private Adolf Loos
Appendices
Adolf Loos’ Circle, Some Context
Key to Names
Errata
Love Letters from Adolf Loos to Claire Beck
Photographs
Select Writings By Adolf Loos
Pottery
In Praise of the Present
Beethoven’s Ears
Ornament and Education
Short Hair: Short or Long—Masculine or Feminine?
Oskar Kokoschka
Acknowledgments
Über den Autor / die Autorin
Claire Beck Loos (November 4, 1904 – January 15, 1942*) was a Czechoslovakian photographer and writer. She was the third wife of early modernist Czechoslovak-Austrian architect Adolf Loos. She worked in the atelier of Hede Pollak in Prague and studied photography in Vienna at the Graphische Lehr- und Versuchsanstalt. In 1936, she published Adolf Loos Privat, a literary work of anecdotes about her ex-husband's character, habits, and sayings. Published by the Johannes-Presse in Vienna, the book was intended to raise funds for Adolf Loos's tomb, as he had died destitute three years earlier. She moved to Prague at the beginning of World War II and was deported to Theresienstadt at the end of 1941 and from there to Riga, Latvia, where she was killed in the Holocaust. *Her death date is thus only an estimate.
Zusammenfassung
Lively, snapshot-like vignettes form an intimate, literary portrait of the infamously eccentric and influential modern architect Adolf Loos.
Vorwort
• Publicity campaign to include national magazines (Harper’s, New Yorker); art and architecture websites (Architecture Magazine, Riot Material, Hyperallergic, Art Margins, Artillery, Artforum, BOMB), and culture blogs interested in: modernism and open plan homes (Modernism Magazine), women artists and photographers (Bust, Bustle), travel/architecture tourism, Vienna, Prague; academic journals (Journal of Austrian Studies, West 86th)
• Pursuing second serial excerpts
• Goodreads giveaways
• Specialized academic marketing to architecture schools and universities with architecture programs
• Social media campaign using publicly available images of Loos’ buildings and interiors as well as photos from the book
Zusatztext
Adolf Loos, the Czechoslovak-Viennese theorist and architect, is widely thought to be 20th-century architecture’s most controversial figure. His scathing jeremiads on hypocrisy and ornament have generated their own torrent of interpretations, only to prove the enduring fecundity of his ideas. Claire wrote [Adolf Loos Privat] — first published in 1936 — to raise money for the tombstone Loos designed for himself. The book is so very alive with his presence, however, that surely it was a means to keep him close to her. […] In razor-sharp anecdotes, some a paragraph, some several pages, Claire writes in the present tense. The result is altogether Loosian: timeless, with as little ornament, but as much empathy, as any protégé could deliver. Here, theory in the flesh walks in.
—Barbara Lamprecht, coauthor of Neutra, Complete Works, book review for the Society of Architectural Historians
