Building a Successful Social Venture - A Guide for Social Entrepreneurs

Zusatztext 73816755 Informationen zum Autor Eric Carlson and James Koch Klappentext This is the first book on creating and running a social enterprise to combine theoretical discussions with current cases from around the world, filling a huge gap in the literature. It serves as an eminently practical blueprint for those who wish to build, sustain, and grow social ventures. Building a Successful Social Venture draws on Eric Carlson's and James Koch's pioneering work with the Global Social Benefit Institute, cofounded by Koch at Santa Clara University's Miller Center for Social Entrepreneurship. Since 2003, over 200 Silicon Valley executives have mentored more than 800 aspiring social entrepreneurs at the GSBI. It is this unparalleled real-world foundation that truly sets the book apart. Early versions of the book were used in both undergraduate and MBA classes. Part 1 of the book describes the assumptions that the GSBI model is based on: a bottom-up approach to social change, a focus on base-of-the-pyramid markets, and a specific approach to business planning developed by the GSBI. Part 2 presents the seven elements of the GSBI business planning process, and Part 3 lays out the keys to executing it. The book includes "Social Venture Snapshots" illustrating how different organizations have realized elements of the plan, as well as a wealth of checklists and exercises. Social ventures hold enormous promise to solve some of the world's most intractable problems. This book offers a tested framework for students, social entrepreneurs, and field researchers who wish to learn more about the application of business principles and theories of change for advancing social progress and creating a more just world. Zusammenfassung This is the first book on creating and running a social enterprise to combine theoretical discussions with current cases from around the world! filling a huge gap in the literature. It serves as an eminently practical blueprint for those who wish to build! sustain! and grow social ventures. Building a Successful Social Venture draws on Eric Carlson's and James Koch's pioneering work with the Global Social Benefit Institute! cofounded by Koch at Santa Clara University's Miller Center for Social Entrepreneurship. Since 2003! over 200 Silicon Valley executives have mentored more than 800 aspiring social entrepreneurs at the GSBI. It is this unparalleled real-world foundation that truly sets the book apart. Early versions of the book were used in both undergraduate and MBA classes. Part 1 of the book describes the assumptions that the GSBI model is based on: a bottom-up approach to social change! a focus on base-of-the-pyramid markets! and a specific approach to business planning developed by the GSBI. Part 2 presents the seven elements of the GSBI business planning process! and Part 3 lays out the keys to executing it. The book includes "Social Venture Snapshots" illustrating how different organizations have realized elements of the plan! as well as a wealth of checklists and exercises. Social ventures hold enormous promise to solve some of the world's most intractable problems. This book offers a tested framework for students! social entrepreneurs! and field researchers who wish to learn more about the application of business principles and theories of change for advancing social progress and creating a more just world. Inhaltsverzeichnis Contents Part I: Background 1. Top-Down and Bottom-Up Theories of Social Progress 2. The Market at the Base of the Pyramid 3. Paradigms for Social Venture Business Plans Part II: Managing a Sustainable/Scalable Social Business 4. Mission, Opportunity, Strategies 5. The External Environment 6. The Target Market Segment 7. Operations and Value Chain 8. Organization and Human Resources 9. Busin...

Produktdetails

• Autoren: Eric Carlson, James Koch
• Verlag: Berrett Koehler Publishers
• Sprache: Englisch
• Produktform: Taschenbuch
• Erschienen: 30.09.2018
• EAN: 9781523095940
• ISBN: 978-1-5230-9594-0
• Seiten: 328
• Abmessung: 160 mm x 230 mm x 20 mm
• Thema: Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft