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Zusatztext This is the closest you'll get to a 'how to' book on creative advertising. Informationen zum Autor The Epica Awards were founded in 1987 and now represent an assessment of the world’s most innovative creative work. Judged by journalists who are experts in their field, Epica's aim is to reward outstanding creativity and help communication agencies, film production companies, media consultancies, photographers and design studios develop their reputations beyond their national borders. Klappentext Beautifully illustrated with over 1000 colour images, the 31st edition of the Epica Book showcases more than 850 creative projects honoured in the 2017 Epica Awards- including fascinating background stories on all the latest Epica d'Or winners. Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends. Vorwort Epica Book 31 is a lasting record of the 2017 Epica Awards, showcasing outstanding creativity in all the main communications disciplines, from TV, press and radio, to mobile, interactive, film craft and integrated campaigns. Zusammenfassung Beautifully illustrated with over 1000 colour images, the 31st edition of the Epica Book showcases more than 850 creative projects honoured in the 2017 Epica Awards- including fascinating background stories on all the latest Epica d'Or winners.Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends. Inhaltsverzeichnis Introduction Foreword 2017 Winners The Jury Awards Ceremony Annual Report Food & Drink Consumer Services Household Products and Services Public Interest Health and Beauty Automotive Media and Entertainment Business to Business and Corporate Radio Direct Marketing Media Usage Branded Content PR and Promotions Craft and Imagery Design Interactive Integrated ...
