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Über den Autor / die Autorin
David Connell
is a consultant at The Technology Partnership in London.
Ken Wexler has assisted North American and European companies with their alliance andacquisitions strategy and implementation. He is president of New Business Search & Development International Corporation, with offices in Old Saybrook., Connecticut and Breda, Holland.
PeterJ. LaPlaca is Professor of Marketing at the University of Connecticut. His research interests include analysis of strategic alliances for manufacturing companies and business-to-business service providers.
Part 3 has been adapted from The Company AuditGuide published by Cambridge Strategy Publications Ltd.
Part 4 has been developed by Cambridge Strategy Publications Ltd.
Zusammenfassung
The last ten years have seen a significant growth in the number of joint ventures and strategic partnerships. Yet approximately 60% of all strategic alliances fail.
This audit is a must for all companies who are about to or who are already involved in alliances, showing you how you can find ways to improve your partnerships. It shows you how to:
- clarify the objectives of the alliance
- evaluate the plan for the venture
- specify partner criteria and screen and investigate partners
- assess the alliance agreement
- evaluate the ability of the alliance to meet changing conditions.
