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The power of the smart art market has the ambition selling art, through crossover collaboration that typical exhibition transfer value between contemporary art and mass consumption. It happened aggressively in the MOCA, the cultural and creative industrial park, galleries, meaningful sites etc. This is a process relies on literature and case study will strengthen the smart art produce perspective associated with contemporary artist self-marketing, We-media, Artist as brand. Reviewing art codes within a system of semiotic meaning, aim to approach how symbolic value and economic value of contemporary art associated with each other. It also broke some perspective of ossified art flavor while identifying the publicity-seeking in expand of artwork producing and broader manner. However, smart art growing the attention to bridging a new logic of trade and valuation.
Über den Autor / die Autorin
Fu Jia M.A: Studied Visual Communication Design at Xiamen University. Exchange studied Semiotics and Creative Curation at Taiwan National University of Art, served as assistant of the Conference and Exhibition on University which was a great experience - being the proposition of the writing content.
