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Zusatztext "Yeomans' deep knowledge and experience of how social media has shaped modern society makes his argument for transparent and authentic sustainability communication all the more compelling."Thomas Kolster! founder of Goodvertising and one of the world's leading thinkers on the future of good business"If you're concerned about how you stay relevant and win the trust and respect of customers! consumers and citizens in the twenty-first century! Yeomans' book is essential reading. (And if you're not concerned about it! you're probably not paying enough attention.)"Dave Coplin! CEO at The Envisioners Ltd! and expert in the use of technology in the modern world"Yeomans draws on his wealth of experience both as a journalist and a sustainability expert to explain! with clear and illuminating business examples! exactly how companies can contribute to society and their bottom line at the same time."James Ledbetter! Editor of Inc. magazine and Inc.com Informationen zum Autor Matthew Yeomans is a writer, journalist and consultant with more than 25 years of experience working for, and advising, some of the world's largest publications and companies. He founded Sustainly, created the Social Media Sustainability Index and is the author of four books. Klappentext This book explains how social media made sustainability a mainstream concern for all society. It is a powerful guide for both communication and marketing professionals in business, and a textbook for the growing field of sustainability communication in higher education. Zusammenfassung This book explains how social media made sustainability a mainstream concern for all society. It is a powerful guide for both communication and marketing professionals in business, and a textbook for the growing field of sustainability communication in higher education. Inhaltsverzeichnis Introduction Chapter 1: A short history of social media Chapter 2: Sustainability goes mainstream Chapter 3: Learning to listen Chapter 4: Collaborate with the crowd Chapter 5: Radical transparency Chapter 6: Leaders needed Chapter 7: Empower and educate Chapter 8: Inspiring behaviour change Chapter 9: How to show not tell Chapter 10: How to use social networks Chaper 11: How to communicate your sustainability report Chapter 12: How to embrace the global goals Epilogue ...
