Streampunks - How YouTube and the New Creators are Transforming Our Lives

***Axiom Business Book Award Winner!***Something massive is shifting in the world of entertainment.Across the planet, humans spend more of their free time watching video than doing anything else. But increasingly it's not TV they're watching, but online video. In 2016, Swedish vlogger PewDiePie made a record $15 million from his YouTube videos, beating Hollywood A-listers like Harrison Ford, Julia Roberts and Amy Adams. Something massive is shifting in the world of entertainment. Since its founding in 2005, YouTube has become the first and only truly global media platform, with over a billion users worldwide. It has changed the media industry as profoundly as the development of radio, film and television. In Streampunks, YouTube's Chief Business Officer Robert Kyncl gets to the heart of this creative revolution through behind-the-scenes stories of its biggest stars - YouTubers like Tyler Oakley, Lilly Singh, and Casey Neistat-and the dealmakers brokering the future of media, like Scooter Braun, who scouted 12-year old Justin Bieber on YouTube, and Vice media mogul Shane Smith who used the platform to turn young people onto news and current affairs.By giving anyone with a smartphone their own TV channel, YouTube is fuelling a new creative boom. Not only is it generating the new faces of entertainment, but also changing how students are taught, how social issues are discussed and how small businesses advertise and develop.Streampunks is the definitive book on the modern pop-culture juggernaut Youtube, the platform remaking the face of entertainment.

Bericht

Robert's vision is clear and compelling: the future of media will be one in which fans decide what matters Reed Hastings, CEO of Netflix

Produktdetails

• Autoren: Robert Kyncl, RobertPeyvan Kyncl, Robert Maany Kyncl Peyvan, Kyncl Robert, Maany Peyvan, Peyvan Maany
• Verlag: Virgin Books
• Sprache: Englisch
• Produktform: Taschenbuch
• Erschienen: 05.09.2017
• EAN: 9780753545928
• ISBN: 978-0-7535-4592-8
• Seiten: 272
• Abmessung: 153 mm x 234 mm x 20 mm
• Themen: Geisteswissenschaften, Kunst, Musik > Kunst > Theater, Ballett; Sachbuch > Musik, Film, Theater; Television, PERFORMING ARTS / Television / General, SOCIAL SCIENCE / Media Studies, BUSINESS & ECONOMICS / Industries / Media & Communications, E-commerce: business aspects, Media studies: internet, digital media and society, TV & society, Media studies: TV and society, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, Digital video: consumer / user guides