Internet Trap - Five Costs of Living Online

Using the latest research in consumer psychology, Mukherjee provides a new perspective on the dark side of the internet, and gives readers the tools to become smarter users of the web.

Inhaltsverzeichnis

Introduction
Chapter 1 : Too Many Temptations
Chapter 2 : Too Much Information
Chapter 3: Too Much Customization
Chapter 4: Too Many Comparisons
Chapter 5: Too Little Privacy
Chapter 6: Looking Back & Ahead
Endnotes
References
Index

Über den Autor / die Autorin

Ashesh Mukherjee is an associate professor of marketing in the Desautels Faculty of Management at McGill University.

Zusammenfassung

In The Internet Trap, Ashesh Mukherjee uses the latest research in consumer psychology to highlight five hidden costs of living online: too many temptations, too much information, too much customization, too many comparisons, and too little privacy.

Produktdetails

• Autoren: Suhas Apte, Ashesh Mukherjee, Jagdish Sheth
• Verlag: University of Toronto Press
• Sprache: Englisch
• Produktform: Fester Einband
• Erschienen: 15.02.2018
• EAN: 9781442649835
• ISBN: 978-1-4426-4983-5
• Seiten: 128
• Serien: Rotman-UTP Publishing; Rotman-UTP Publishing - Business and Sustainability; Rotman-UTP Publishing; Rotman-UTP Publishing - Business and Sustainability
• Themen: Geisteswissenschaften, Kunst, Musik > Psychologie > Theoretische Psychologie; Naturwissenschaften, Medizin, Informatik, Technik > Informatik, EDV > Allgemeines, Lexika; Sachbuch > Psychologie, Esoterik, Spiritualität, Anthroposophie > Angewandte Psychologie; Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Werbung, Marketing