Economics of Strategy - 7th Edition

Klappentext Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands of the ever-changing environment. Zusammenfassung Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses! Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles! today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands of the ever-changing environment. Inhaltsverzeichnis PART ONE: FIRM BOUNDARIES1. The Power of Principles: An Historical Perspective2. The Horizontal Boundaries of the Firm3. The Vertical Boundaries of the Firm4. Integration and Its AlternativesPART TWO: MARKET AND COMPETITIVE ANALYSIS5. Competitors and Competition6. Entry and Exit7. Dynamics: Competing Across Time8. Industry AnalysisPART THREE: STRATEGIC POSITION AND DYNAMICS9. Strategic Positioning for Competitive Advantage10. Information and Value Creation11. Sustaining Competitive AdvantagePART FOUR: INTERNAL ORGANIZATION12. Performance Measurement and Incentives13. Strategy and Structure14. Environment, Power, and Culture

Inhaltsverzeichnis

PART ONE: FIRM BOUNDARIES

1. The Power of Principles: An Historical Perspective

2. The Horizontal Boundaries of the Firm

3. The Vertical Boundaries of the Firm

4. Integration and Its Alternatives

PART TWO: MARKET AND COMPETITIVE ANALYSIS

5. Competitors and Competition

6. Entry and Exit

7. Dynamics: Competing Across Time

8. Industry Analysis

PART THREE: STRATEGIC POSITION AND DYNAMICS

9. Strategic Positioning for Competitive Advantage

10. Information and Value Creation

11. Sustaining Competitive Advantage

PART FOUR: INTERNAL ORGANIZATION

12. Performance Measurement and Incentives

13. Strategy and Structure

14. Environment, Power, and Culture

Produktdetails

• Autoren: David Besanko, David Dranove Besanko, David Dranove, Scott Schaefer, Mark Shanley, Mark Scha Shanley
• Verlag: Wiley, John and Sons Ltd
• Sprache: Englisch
• Produktform: Taschenbuch
• Erschienen: 06.01.2017
• EAN: 9781119378761
• ISBN: 978-1-119-37876-1
• Seiten: 544
• Abmessung: 205 mm x 255 mm x 22 mm
• Themen: Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Volkswirtschaft; Führung, Mikroökonomie, Volkswirtschaftslehre, Strategisches Management, Economics, Business & management, Strategic management, Microeconomics, Wirtschaft u. Management, Management f. Führungskräfte, Management / Leadership