Guerilla and Viral Marketing versus Classical Marketing - in the fashion market

Attracting the consumer's attention has become one of the most precious things and it becomes harder and harder for any company and branche to reach the consumer with its sales messages. Consumers are more informed than ever and know about the tricky tools of creatives in advertising agencies and started to avoid the attention of classical ads around them. Enforcing consumers attention is nowadays done by louder, more aggressive and eye catching advertising. Creatives call for nouveau, extraordinary and innovative methods to reach not simply the consumer but the consumer's sympathy for a product. The consumer wants to be refreshingly surprised by something not seen before.

Über den Autor / die Autorin

Born in Meerbusch, Marcel Schneider studied textile and clothing Management at Fachhochschule Niederrhein in Moenchengladbach and works as a sales manger for a German luxury fashion brand based in Duesseldorf.

Produktdetails

• Autoren: Marcel Schneider
• Verlag: AV Akademikerverlag
• Sprache: Englisch
• Produktform: Taschenbuch
• Erschienen: 29.07.2016
• EAN: 9783639883916
• ISBN: 978-3-639-88391-6
• Seiten: 100
• Thema: Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Werbung, Marketing