Going for the Gold - How to Become a World-Class Academic Fundraiser

What do faculty members, academic administrators, or development officers need to know if they want to be successful fundraisers in higher education? Going for the Gold demystifies these worlds for anyone interested in higher education fundraising and provides practical, field-tested tools that everyone involved in academic development will want in his or her toolkit.

Inhaltsverzeichnis

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Dedication
Introduction
Chapter 1: An Introduction to Academic Fundraising
Chapter 2: Ethical Issues in Fundraising
Chapter 3: Why One Size Does Not Fit All
Chapter 4: The SPORT of Giving and the ACID Test
Chapter 5: Raising Awareness, Not Just Money
Chapter 6: Listening to and Telling Stories
Appendix A: Finding, Hiring, and Evaluating a Development Officer
Appendix B: AFP Code of Ethical Principles and Standards of Professional Practice
Appendix C: Donor Bill of Rights
Appendix D: Training at Your Institution
About the Authors

Über den Autor / die Autorin

By Jeffrey L. Buller and Dianne M. Reeves

Zusammenfassung

What do faculty members, academic administrators, or development officers need to know if they want to be successful fundraisers in higher education? Going for the Gold demystifies these worlds for anyone interested in higher education fundraising and provides practical, field-tested tools that everyone involved in academic development will want in his or her toolkit.

Produktdetails

• Autoren: Jeffrey L Buller, Jeffrey L. Buller, Jeffrey L. Ph. D Buller, Jeffrey L. Reeves Buller, Buller Jeffrey L., Dianne M. Reeves
• Verlag: Rowman and Littlefield
• Sprache: Englisch
• Produktform: Taschenbuch
• Erschienen: 07.11.2016
• EAN: 9781475831566
• ISBN: 978-1-4758-3156-6
• Seiten: 154
• Themen: Geisteswissenschaften, Kunst, Musik > Pädagogik > Bildungswesen; Fundraising, EDUCATION / Educational Policy & Reform / General, EDUCATION / Finance, Educational strategies & policy, Educational strategies and policy, Funding of education & student finance, Funding of education and student finance