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"Chapter 6 A 2018 Robert Wilson"--T.p. verso.
Inhaltsverzeichnis
1. Introduction to events management 2. Event project management: feasibility, planning, delivery and evaluation 3. Event design and production 4 Event operations 5. Event human resource management 6. Event finance 7. Event marketing 8. Event health, safety and risk management 9. Sporting events 10. Mega-events 11. Events in the public and third sectors 12. Corporate events 13. Cultural events and festivals 14 Event impacts, sustainability and legacy 15. Events and the media
Über den Autor / die Autorin
Charles Bladen is Senior Lecturer in Marketing and Events Management at GSM London, UK.
James Kennell is Principal Lecturer and Programme Leader for Events, Tourism and Hospitality in the Department of Marketing, Events and Tourism at the University of Greenwich, UK.
Emma Abson is Senior Lecturer on the Events Management courses at Sheffield Hallam University, UK.
Nick Wilde is an expert in sports marketing and sporting events management, with research interests in international sports marketing, which he has taught in many overseas institutions.
Zusammenfassung
This introductory textbook fully explores the multi-disciplinary nature of events management .This new edition has been updated to include new content on events feasibility, event bidding, stage management of events and measurement and evaluation of events and new and updated case studies including those from emerging economies.
Zusatztext
"The second edition of Events Management represents a step forward in recognising events as professional projects and will aid the continuing professionalisation of the events industry. The new edition has been well updated with event case studies which are truly international and which will enhance a student's ability to make the connection between theory and practice / real world learning."
Allan Jepson, University of Hertfordshire, UK
"The updated edition of Events Management: An Introduction continues to be a comprehensive and accessible textbook. The second edition covers the principals of events management plus key industry trends and developments in technology, the role of emerging economies and the importance of strategic event evaluation. The book retains all the key features of the original with updated case studies, making this the go-to study companion for event management students."
Emma Nolan, University of Chichester, UK
