Fr. 19.50

Storytelling - Bewitching the Modern Mind

Englisch · Taschenbuch

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Zusatztext “A compelling and very readable polemic.” — Financial Times “French writer Salmon here treats us to the useful spectacle of a relentless polemic against a ubiquitous idea widely held to provoke only positive feelings. As used by branders or politicians! ‘storytelling’ is! on his argument! a sedative! suppressing the desire for truth in favour of satisfying narrative form.” — Guardian “Fascinating … intellectually satisfying … Salmon’s insights are though-provoking and have ramifications beyond the world of advertising.” —James P. Othmer! Washington Post “Salmon draws together his arguments into a coherent and chilling whole.” — Independent “Salmon makes a riveting case for how public relations (or more euphemistically! storytelling) has come to dominate statecraft and business in the West.” — Publishers Weekly “This book! which is both concise and clearly written … guides us through these texts which are largely unknown and now very influential.” — Le Monde “There are certain books that make you feel less stupid after reading them than before … It is a fascinating and never jargon-heavy book.” — Le Progrès Informationen zum Autor Christian Salmon, illustrated by BB Klappentext A fascinating glimpse into how marketing has hijacked politics; new in paperback. Zusammenfassung The narrative spell cast over politics and society

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