Storytelling - Bewitching the Modern Mind

Zusatztext “A compelling and very readable polemic.” — Financial Times “French writer Salmon here treats us to the useful spectacle of a relentless polemic against a ubiquitous idea widely held to provoke only positive feelings. As used by branders or politicians! ‘storytelling’ is! on his argument! a sedative! suppressing the desire for truth in favour of satisfying narrative form.” — Guardian “Fascinating … intellectually satisfying … Salmon’s insights are though-provoking and have ramifications beyond the world of advertising.” —James P. Othmer! Washington Post “Salmon draws together his arguments into a coherent and chilling whole.” — Independent “Salmon makes a riveting case for how public relations (or more euphemistically! storytelling) has come to dominate statecraft and business in the West.” — Publishers Weekly “This book! which is both concise and clearly written … guides us through these texts which are largely unknown and now very influential.” — Le Monde “There are certain books that make you feel less stupid after reading them than before … It is a fascinating and never jargon-heavy book.” — Le Progrès Informationen zum Autor Christian Salmon, illustrated by BB Klappentext A fascinating glimpse into how marketing has hijacked politics; new in paperback. Zusammenfassung The narrative spell cast over politics and society

Produktdetails

• Autoren: Christian Salmon, Salmon Christian
• Verlag: Verso
• Sprache: Englisch
• Produktform: Taschenbuch
• Erschienen: 30.09.2016
• EAN: 9781784786588
• ISBN: 978-1-78478-658-8
• Seiten: 192
• Abmessung: 130 mm x 197 mm x 15 mm
• Themen: Geisteswissenschaften, Kunst, Musik > Sprach- und Literaturwissenschaft > Allgemeine und Vergleichende Sprachwissenschaft; Sachbuch > Kunst, Literatur > Literatur: Allgemeines, Nachschlagewerke; Sozialwissenschaften, Recht,Wirtschaft > Medien, Kommunikation > Allgemeines, Lexika; Propaganda, Discourse Analysis, LANGUAGE ARTS & DISCIPLINES / Linguistics / General, SOCIAL SCIENCE / Anthropology / Cultural & Social, POLITICAL SCIENCE / Public Policy / Cultural Policy, Semantics, discourse analysis, stylistics, Political control and freedoms, Political Control & Freedoms, Advertising & Society, Media studies: advertising and society, Semantics, discourse analysis, etc