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Informationen zum Autor Kyle B. Murray is a Professor of Marketing and the Director of the School of Retailing at the Alberta School of Business Klappentext The American economy is profoundly dependent on the success of its retailers and the strength of its consumer spending. Yet, how do leading retailers create value for their customers? To a large extent this has been accomplished by streamlining operations and a decades-long focus on cost cutting and price competitiveness. Today, retailers realize that they need to discover new ways to differentiate themselves and attract consumer spending. The American Retail Value Proposition provides the framework for building that differentiation and establishing a competitive advantage that goes beyond price discounting. This framework is based on more than a decade of research, including hundreds of hours of interviews with executives from the world’s leading retailers, including Starbucks, Walmart, Apple, Amazon, and Lowe’s. Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace. Zusammenfassung Whether you are an aspiring merchant or an industry veteran! this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace. Inhaltsverzeichnis Foreword PART 1: AN INTRODUCTION TO THE RETAIL VALUE PROPOSITION 1 Crafting Value 2 Segmentation and Differentiation PART 2: THE SHOPPING ENVIRONMENT 3 Locations and Formats 4 Inside the Store 5 Omnichannel Retailing PART 3: PRODUCT SELECTION 6 Buying and Merchandise Management 7 Category Management PART 4: CUSTOMER ENGAGEMENT 8 Managing Customer Relationships 9 Customer Valuation 10 Customer Loyalty PART 5: PUTTING IT ALL TOGETHER 11 Retail Pricing 12 Propositions: Pitfalls and Potential Notes Acknowledgments Index ...
