Citizen Coke - The Making of Coca-Cola Capitalism

By examining "the real thing" ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.

Über den Autor / die Autorin

Bartow J. Elmore teaches environmental and business history at The Ohio State University. For Seed Money, he received the J. Anthony Lukas Work-in-Progress Award and a New America fellowship. He lives with his family in Columbus, Ohio.

Zusammenfassung

"Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company

Produktdetails

• Autoren: Bartow J. Elmore, Elmore Bartow J.
• Verlag: W. W. Norton & Company
• Sprache: Englisch
• Produktform: Taschenbuch
• Erschienen: 09.01.2017
• EAN: 9780393353341
• ISBN: 978-0-393-35334-1
• Abmessung: 140 mm x 211 mm x 33 mm
• Gewicht: 455 g
• Illustration: 8 pages of illustrations
• Themen: Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Volkswirtschaft; BUSINESS & ECONOMICS / Environmental Economics, BUSINESS & ECONOMICS / Corporate & Business History, BUSINESS & ECONOMICS / Industries / Manufacturing, Environmental Economics, History of specific companies / corporate history, Manufacturing industries, Food Manufacturing & Related Industries