Fr. 134.00

Advertising to Children - New Directions, New Media

Englisch · Taschenbuch

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Beschreibung

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This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.

Inhaltsverzeichnis

1. Introduction; Barrie Gunter, Caroline Oates, Fran Blumberg and Mark Blades 2. Do Very Young Children Understand Persuasive Intent in Advertisements?; Moondore Ali and Mark Blades 3. The Development of Children's Scepticism about Advertising; Maria T. Chu, Mark Blades and Jane Herbert 4. Commercial Food Promotion to Children; Emma J. Boyland, Joanne A. Harrold, Tim C. Kirkham and Jason C.G. Halford 5. Alcohol Advertising and Young People; Barrie Gunter 6. Advertising to Children in China; Kara Chan 7. Parents' Beliefs about, and Attitudes to, Marketing to Children; Caroline Oates, Nicki Newman and Athanasia Tziortzi 8. The Family's Role in Children's Interpretation of Advertising; Moniek Buijzen 9. Linkages between Media Literacy and Children's and Adolescents' Susceptibility to Advertising; Fran C. Blumberg, Lauren A. Frankle, Brian Kelley and Jessica M. Williams 10. Under the Radar: How Embedded Commercial Messages in TV and the New Media Influence Children without their Conscious Awareness; Laura Owen, Charlie Lewis and Susan Auty 11. Young Children's Ability to Identify Advertisements on Television, on Web Pages and on Search Engine Web Pages; Shiying Li, Megan Pickering, Moondore Ali, Mark Blades and Caroline Oates 12. The Influence of Advergames on Children's Consumer Choices and Behaviour; Amanda E. Staiano and Sandra L. Calvert 13. Conclusions; Caroline Oates, Fran Blumberg, Barrie Gunter and Mark Blades

Über den Autor / die Autorin

Moondore Ali, Bina Nusantara University, Indonesia

Susan Auty, Lancaster University, UK

Emma Boyland, University of Liverpool, UK

Monique Buijzen, Radboud University Nijmegen, The Netherlands

Sandra Calvert, Georgetown University, USA

Kara Chan, Hong Kong Baptist University

Maria Chu, City University London, UK

Jason Halford, University of Liverpool, UK

Joanne Harrold, University of Liverpool, UK

Jane Herbert, University of Sheffield, UK

Brian Kelley, Fordham University, USA

Tim Kirkham, University of Liverpool, UK

Charlie Lewis, Lancaster University, UK

Shiying Li, University of Sheffield, UK

Nicki Newman, University of Sheffield, UK

Laura Owen, University of Reading, UK

Megan Pickering, University of Sheffield, UK

Amanda Staiano, Pennington Biomedical Research Center, USA

Athanasia Tziortzi, Frederick University, Cyprus

Jessica Williams, Fordham University, USA

Zusammenfassung

This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.

Produktdetails

Mitarbeit M. Blades (Herausgeber), Mark Blades (Herausgeber), F. Blumberg (Herausgeber), Fran Blumberg (Herausgeber), F Blumberg et al (Herausgeber), B. Gunter (Herausgeber), Barrie Gunter (Herausgeber), Oates (Herausgeber), C Oates (Herausgeber), C. Oates (Herausgeber), Caroline Oates (Herausgeber)
Verlag Springer Palgrave Macmillan
 
Sprache Englisch
Produktform Taschenbuch
Erschienen 01.01.2016
 
EAN 9781349321704
ISBN 978-1-349-32170-4
Seiten 265
Abmessung 140 mm x 16 mm x 217 mm
Gewicht 342 g
Illustration XI, 265 p.
Themen Geisteswissenschaften, Kunst, Musik > Psychologie > Theoretische Psychologie
Sozialwissenschaften, Recht,Wirtschaft > Sozialwissenschaften allgemein

Marketing, B, Media Studies, Culture, Sociology, Sociology of Culture, Market research, Communication, adolescence, childhood, Media and Communication, Media Research, Sociology of Family, Youth and Aging, Sales & marketing, Developmental Psychology, Media Sociology, Social groups: religious groups & communities, Childhood, Adolescence and Society, Age groups & generations, Palgrave Business & Management Collection

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