Entrepreneurship in Action

For courses in Entrepreneurship, Small Business Management.
Fun, contemporary, and easy to read, this book conveys the excitement and reality of entrepreneurship. Coulter focuses on the actual tasks and activities of the entrepreneur-from researching venture feasibility, to launching the venture, to managing growth.

Inhaltsverzeichnis

1. Entrepreneurs and Entrepreneurship.

2. The Context of Entrepreneurship.

3. Researching the Venture's Feasibility.

4. Planning the Venture.

5. Organizing the Venture.

6. Launching the Venture.

7. Managing Processes.

8. Managing People.

9. Managing Growth and Other Entrepreneurial Challenges.

Appendix.

Websites for Entrepreneurs.

Additional Entrepreneurship in Action Cases.

Zusammenfassung

For courses in Entrepreneurship, Small Business Management. Fun, contemporary, and easy to read, this book conveys the excitement and reality of entrepreneurship. Coulter focuses on the actual tasks and activities of the entrepreneur-from researching venture feasibility, to launching the venture, to managing growth.

Produktdetails

• Autoren: Mary A. Coulter, Mary K. Coulter, David DeCenzo, Larry Sabato, D. Voss
• Verlag: Pearson Academic
• Sprache: Englisch
• Produktform: Taschenbuch
• Erschienen: 01.01.2002
• EAN: 9780131011014
• ISBN: 978-0-13-101101-4
• Seiten: 384
• Gewicht: 710 g
• Serien: Prentice Hall; Prentice Hall
• Thema: Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Einzelne Wirtschaftszweige, Branchen