The Drivers of Wearable Device Usage - Practice and Perspectives

Thisbook collects multiple research articles studying the factors influencing wearabledevice usage. Based on multiple empirical studies, which research differentkinds of wearable devices such as smartwatches, activity trackers, andsmartglasses, potential drivers of wearable device usage are identified andevaluated. Overall, the book provides novel and important insights for bothpractitioners and academics, highlights their various practical implicationsfor the development and marketing of wearable devices and offers outlooks onfurther research directions.

Inhaltsverzeichnis

TheInfluence of Subjective Norm on the Usage of Smartglasses.- DoesPerceived Health Risk Influence Smartglasses Usage?.- ThePotential Influence of Privacy Risk on Activity Tracker Usage: A Study.- AnAnalysis of the Potential Influence of Privacy Risk on Neuroheadset Usage.- SuccessComes to Those Who Are Successful: The Influence of Past Product ExpectationConfirmation on Smartwatch Usage.- HowDesign Influences Headphone Usage.

Über den Autor / die Autorin

Claus-Peter H. Ernst is a professor of information systems and business administration in Frankfurt am Main. He obtained his PhD in business administration at Johannes Gutenberg University Mainz, Germany under the supervision of Prof. Dr. Franz Rothlauf.

Zusammenfassung

This
book collects multiple research articles studying the factors influencing wearable
device usage. Based on multiple empirical studies, which research different
kinds of wearable devices such as smartwatches, activity trackers, and
smartglasses, potential drivers of wearable device usage are identified and
evaluated. Overall, the book provides novel and important insights for both
practitioners and academics, highlights their various practical implications
for the development and marketing of wearable devices and offers outlooks on
further research directions.

Produktdetails

• Autoren: Claus-Peter H. Ernst
• Mitarbeit: Claus-Peter Ernst (Herausgeber), Claus-Peter H. Ernst (Herausgeber), Claus-Pete H Ernst (Herausgeber), Claus-Peter H Ernst (Herausgeber)
• Verlag: Springer, Berlin
• Sprache: Englisch
• Produktform: Fester Einband
• Erschienen: 01.01.2016
• EAN: 9783319303741
• ISBN: 978-3-31-930374-1
• Seiten: 68
• Abmessung: 160 mm x 242 mm x 10 mm
• Gewicht: 233 g
• Illustration: VII, 68 p. 12 illus.
• Serien: Progress in IS; Progress in IS
• Themen: Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Allgemeines, Lexika; Marketing, B, Market research, Business and Management, IT in Business, Computers and Society, Sales & marketing, Information Technology, Management science, Ethical & social aspects of IT, Computers and civilization, Business—Data processing, Business applications