Marketing on a Shoestring Budget - A Guide for Small Museums and Historic Sites

Informationen zum Autor Deborah Pitel has a Master's Degree in Public History from Northern Kentucky University and is the Marketing Director for Heritage Village Museum in Cincinnati, Ohio. During her years at Heritage Village Museum, Deborah has tried almost every marketing strategy available on the museums' limited budget. Klappentext Here’s a one-stop marketing guide just for small museums and historic sites. In an age when many local historical associations and museums take money from their marketing budget because resources are tight, which can start a vicious cycle of reduced marketing reach, lower visitation, and then even less money for marketing, this guide will help those who need it the most expand their marketing reach as inexpensively as possible. In Marketing on a Shoestring Budget, Deborah Pitel covers the pros and cons of each promotional tool so they can judge what is best for their organization. She writes specifically for colleagues who have no formal marketing training and have to work off the "trial and error" method. Inhaltsverzeichnis List of Illustrations List of Tables Foreword Preface Chapter 1: Marketing Basics Chapter 2: Lay the Foundation and Build a Brand Chapter 3: Find Your Audience and Make a Plan Chapter 4: Press Releases, Print Media, Radio, & TV Chapter 5: Creating and Maintaining a Website Chapter 6: Email Newsletters, Marketing, and Internet Advertising Chapter 7: Social Media Chapter 8: Social Media Platforms Chapter 9: Blogging and Business Partnerships Chapter 10: More Marketing Tips and Tricks Bibliography Index About the Author

Produktdetails

• Autoren: Deborah Pitel, Pitel Deborah
• Verlag: Rowman and Littlefield
• Sprache: Englisch
• Produktform: Fester Einband
• Erschienen: 11.03.2016
• EAN: 9781442263505
• ISBN: 978-1-4422-6350-5
• Seiten: 184
• Serie: American Association for State and Local History
• Themen: Geisteswissenschaften, Kunst, Musik > Kunst > Allgemeines, Lexika; Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Sonstiges; BUSINESS & ECONOMICS / Marketing / General, ART / Museum Studies, BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing, Sales and marketing, Museology & heritage studies, Museology and heritage studies, Museum Interpretation