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Informationen zum Autor Stephen Berry is a leading expert on strategy as both a coach and a practitioner. Klappentext Strategic thinking just got easier You are just seven steps away from mastering strategy. Good strategic thinking is at an absolute premium in business and with the news so full of organisations that have made the most basic strategic errors and failed, this book will give you the cutting edge. Imagine having a clear understanding of what organizational strategy is and where it fits within the business. Now you can. Strategy In A Week is a simple and straightforward guide to acquiring vital strategic thinking skills, giving you everything you really need to know in just seven short chapters. From unpacking the myths of strategy and exploring the varying meanings people put to the word, to a closer examination of internal strategy, marketing strategy, brand strategy and competitive strategy, you'll explore failures and successes and build a platform for developing your own strategic thinking skills. You'll also find exercises to help you put it all into action. The fastest way to successful strategy Whether you choose to read it in a week or in a single sitting, Strategy In A Week is your fastest route to success: - Sunday: Understand what strategy is and what it isn't - Monday: Understand what drives strategy and what strategy drives - Tuesday: Understand internal strategy - Wednesday: Understand marketing strategy - Thursday: Understand brand strategy - Friday: Understand competitive strategy - Saturday: Keep strategy going Learn in a week, remember for a lifetime You are just seven steps away from mastering strategy Strategy In A Week is a simple and straightforward guide to acquiring vital strategic thinking skills, giving you everything you really need to know in just seven short chapters. From unpacking the myths of strategy and exploring the varying meanings people put to the word, to a closer examination of internal strategy, marketing strategy, brand strategy and competitive strategy, you'll explore failures and successes and build a platform for developing your own strategic thinking skills. You'll also find exercises to help you put it all into action. Zusammenfassung Learn in a week, what the experts learn in a lifetime. Inhaltsverzeichnis : Sunday: Introducing strategy: Sunday: Introducing strategy: Monday: Strategic models: Monday: Strategic models: Tuesday: Strategists and strategies: Tuesday: Strategists and strategies: Wednesday: Strategic analysis: Wednesday: Strategic analysis: Thursday: Strategic thinking: Thursday: Strategic thinking: Friday: From strategy to action: Friday: From strategy to action: Saturday: Formulating strategy: Saturday: Formulating strategy...
