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Entertaining and educational, this is a genuinely accessible introductory statistics book for first year business students trying to grasp the essential concepts and techniques of quantitative analysis, using IBM SPSS and Microsoft Excel software. It does not assume any background knowledge of mathematics or statistics, and presents the fundamentals of data analysis in an engaging and readable way.
The authors show both how and why quantitative analysis is useful in the context of business and management studies and instill a fundamental sense of fun and enthusiasm for numbers by providing readers with an array of interesting and interactive examples and exercises.
Key features include :
- A fully up-to-date and comprehensive coverage of IBM SPSS and Microsoft Excel software, with tailored examples to illustrate how the programmes can be used
- A range of 'real world' and fictional examples to help bring the study of stats alive and ground it in application to typical business situations
- 'Think it Over' boxes to help translate the concepts learnt about into practical knowledge
- Different boxes for readers at varying levels of study and understanding, such as the 'Back to Basics', 'Above and Beyond' and 'Attention to Detail' boxes
- End of chapter questions to help translate theory into application
- A range of online resources including a set of data files and templates for the reader following in-text examples, downloadable worksheets and instructor materials, answers to in-text exercises and video content.
Inhaltsverzeichnis
About the Authors
Dedications
Acknowledgements
Foreword: What is this book? How should you use it?
Part 1: Demystifying Quantitative Analysis
Chapter 1: Demystifying Quantitative Data Analysis
Chapter 2: Gathering and Preparing Data
Chapter 3: The Software Environment
Chapter 4: Describing Your Data
Chapter 5: Introduction to Probability
Chapter 6: Random Variables and Probability Distributions
Chapter 7: Sampling and Intervals
Part 2: Introduction to Statistical Inference Concepts and Methods
Chapter 8: Statistical Hypothesis Testing
Chapter 9: First Steps In Testing Relationships - Goodness of Fit and Independence Tests
Chapter 10: Correlation and Regression
Chapter 11: Regression Special Topics
Chapter 12: Comparing Two Populations
Chapter 13: Population Variances
Part 3: Specialist Topics in Quantitative Analysis
Chapter 14: ANOVA
Chapter 15: Time Series Models and Forecasting
Chapter 16: Using Statistics for Quality Control
Bibliography
Appendix
Über den Autor / die Autorin
Nick Lee is Professor of Sales and Management Science at Loughborough University′s School of Business Economics, Editor in Chief of The European Journal of Marketing, and was featured in The Times as ′one of the 15 scientists whose work will shape the future′. Mike Peters is Director of Engineering and Applied Science Foundation Programmes at Aston University, a chartered mathematician, a fellow of The Institute of Mathematics and its Applications and a senior fellow of the Higher Education Academy.
Zusammenfassung
An accessible guide showing how and why techniques in quantitative analysis are useful in business contexts. It comes with access to data sets and answers to student exercises, as well as a downloadable workbook containing a series of exercises to help students learn.
