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The popularity of the TED talk has raised the bar for public speaking and presentations. Audiences expect to be educated, inspired and engaged whether they are sitting in a conference room or an auditorium. Yet too often presenters lack the skills to take command and deliver persuasive and entertaining pitches and presentations. The audience is the hero of the story and the presenter is their guide to take them on a journey. Like a one act play, a presentation is not a meeting, it's a performance. And it is the job of the presenter to respect the audiences' wishes, wants and needs. With the advent of smartphone, the job of the presenter to keep the audience's attention on them
rather than on the tiny device in their hand has become increasingly more difficult. The purpose of this book is to inspire you to take the next step in your presentation skills and practice.
Über den Autor / die Autorin
Andrew Rohm is an Associate Professor of Marketing at Loyola
Marymount University and Director of the M-School, an undergraduate
educational initiative designed to transform higher-learning
in the area of digital and social media marketing. Professor Rohm
earned his PhD in Marketing at the University of Massachusetts
Amherst, and began conducting research and teaching courses in
the area of new media, first at Northeastern University in Boston
and then at Loyola Marymount University in Los Angeles. Prior to
entering academia, Professor Rohm led sales and marketing efforts
in the athletic footwear industry at both Brooks and Reebok.
