Perspectives on Public Relations Historiography Historical - Other Voices

Informationen zum Autor Tom Watson is Professor of Public Relations in the Media School at Bournemouth University, UK. He is also Chair of the International History of Public Relations Conference. Tom researches public relations history as well as practice issues. He is a Fellow of the CIPR and a PRCA Founding Fellow. Klappentext The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This last book in the series focuses on historiographical and theoretical approaches. Zusammenfassung The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books! five of which will cover continental and regional groups. This last book in the series focuses on historiographical and theoretical approaches. Inhaltsverzeichnis 1. Introduction; Tom Watson 2. What In The World Is Public Relations?; Tom Watson 3. Problems Of Public Relations Historiography And Perspectives Of A Functional-Integrative Stratification Model; Günter Bentele 4. 'Where The Quiet Work Is Done': Biography In Public Relations; Margot Opdycke Lamme 5. Where Is Public Relations Historiography? Philosophy Of History, Historiography And Public Relations; Jacquie L'etang 6. Historiography (And Theory) Of Public Relations History; Stefan Wehmeier

Inhaltsverzeichnis

1. Introduction; Tom Watson
2. What In The World Is Public Relations?; Tom Watson
3. Problems Of Public Relations Historiography And Perspectives Of A Functional-Integrative Stratification Model; Günter Bentele
4. 'Where The Quiet Work Is Done': Biography In Public Relations; Margot Opdycke Lamme
5. Where Is Public Relations Historiography? Philosophy Of History, Historiography And Public Relations; Jacquie L'etang
6. Historiography (And Theory) Of Public Relations History; Stefan Wehmeier

Produktdetails

• Autoren: Tom Watson
• Mitarbeit: To Watson (Herausgeber), Tom Watson (Herausgeber)
• Verlag: Palgrave UK
• Sprache: Englisch
• Produktform: Fester Einband
• Erschienen: 31.07.2015
• EAN: 9781137404367
• ISBN: 978-1-137-40436-7
• Seiten: 129
• Serien: National Perspectives on the Development of Public Relations; National Perspectives on the D; National Perspectives on the Development of Public Relations; National Perspectives on the D
• Themen: Ratgeber > Recht, Beruf, Finanzen; Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Volkswirtschaft; Marketing, C, Leadership, Market research, Business Strategy/Leadership, Public Relations, Corporate Communication, International business, International Economics, business strategy, Corporate Communication/Public Relations, Sales & marketing, Management science, Development Economics, Development economics & emerging economies, International business enterprises, Business Strategy and Leadership, Palgrave Business & Management Collection, development;historiography;history;public relations