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This bestselling FT guide clarifies key strategic concepts and demonstrates how you can deliver a strategy that guarantees to raise your business' profits.
Inhaltsverzeichnis
INTRODUCTION
1. The use and abuse of strategy
2. A brief history of strategy
3. Swings in strategic thinking: Six phases
4. Towards a synthesis
5. Progressive approximation in developing strategy
PART ONE: BUSINESS UNIT STRATEGY
A do-it-yourself guide
1. Overview
2. What businesses are you in?
3. Where do you make the money?
4. How good are your competitive positions
5. What skills and capabilities underpin your success?
6. Is this a good industry to be in?
7. What do the customers think?
8. What about the competitors
9. How do you raise profits quickly
10. How do you build long term value?
11. Conclusion
12. Addition note on the theory of business unit strategy
PART TWO: CORPORATE STRATEGY
1. The great myth of corporate strategy
2. Six legitimate roles for the corporate centre
3. Emergency corporate strategy
4. Olympian corporate strategy
5. Acquisition-driven corporate strategy
6. Market expansion corporate strategy
7. Competency-based corporate strategy
8. Performance control corporate strategy
9. Which corporate strategy is right for your firm?
10. Common elements of good corporate strategy
11. Additional note on the theory of corporate strategy
PART THREE: STRATEGIC THINKERS
PART FOUR: STRATEGIC CONCEPTS, TOOLS AND TECHNIQUES
PART FIVE: STRATEGIC SHIFTS IN THE TWENTY-FIRST CENTURY
The impact of increasing returns, networks, and the net
Über den Autor / die Autorin
Richard Koch ist Unternehmer, Strategieberater und Bestsellerautor.
Zusammenfassung
This bestselling FT guide clarifies key strategic concepts and demonstrates how you can deliver a strategy that guarantees to raise your business' profits.
