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Informationen zum Autor Ronald G. Shaiko Klappentext What are the challenges facing public interest groups as a result of their transformation from the small! grassroots groups of the 1960s into the large! professionalized! multi-billion dollar industry of the '90s? How might public interest groups meet these challenges as they move into the next century? Focusing on national environmental organizations! including Sierra Club! National Wildlife Federation! The Wilderness Society! and Environmental Defense Fund! Voices and Echoes for the Environment demonstrates how the demands of organizational maintenance encroach on the goal of effective policy influence. Zusammenfassung Focusing on national environmental organizations! including Sierra Club! National Wildlife Federation! The Wilderness Society! and Environmental Defense Fund! Voices and Echoes for the Environment demonstrates how the demands of organizational maintenance encroach on the goal of effective policy influence. Inhaltsverzeichnis 1. Voices and Echoes in the Public Interest Marketplace: The Development of the Public Interest Sector2. From Social Movement to Public Interest Organizations: The Organizational Transformation of Environmentalism in the United States3. Growing Pains: Leadership Challenges in Contemporary Environmental Organizations4. Membership Recruitment and Retention: Direct Mail! Telemarketing! and Canvassing5. It's Not Easy Being Green: Leadership Incentives and Membership Motivations6. The Heart of the Matter: Leadership-Membership Connections7. Organizational Leadership and Grassroots Empowerment: Reinvigorating Public Interest Representation in the United StatesAppendix A. Public Interest OrganizationsAppendix B. Operationalization of Variables! chapter 5Appendix C. Validity and Reliability! chapter 5Appendix D. Specific and General Policy Issues Presented in 1977--1978 CommunicationsAppendix E. Operationalization of Variables! chapter 6 ...
