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Synthesizes theory, empirical research, and practical applications to prepare students for the types of challenges they face as managers in the globalized and turbulent business environment of the 21st century. This title includes in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage.
Inhaltsverzeichnis
Part One: Strategy Analysis
Chapter 1 What Is Strategy and Why Is It Important?
Chapter 2 The Strategic Management Process
Chapter 3 External Analysis: Industry Structure, Competitive Forces, and Strategic Groups
Chapter 4 Internal Analysis: Resources, Capabilities, and Activities
Chapter 5 Competitive Advantage and Firm Performance
Part Two: Strategy Formulation
Chapter 6 Business Strategy: Differentiation, Cost Leadership, and Integration
Chapter 7 Business Strategy: Innovation and Strategic Entrepreneurship
Chapter 8 Corporate Strategy: Vertical Integration and Diversification
Chapter 9 Corporate Strategy: Acquisitions, Alliances, and Networks
Chapter 10 Global Strategy: Competing Around the World
Part Three: Strategy Implementation
Chapter 11 Organizational Design: Structure, Culture, and Control
Chapter 12 Corporate Governance, Business Ethics, and Strategic Leadership
Part Four: MINI CASES
MINICASE 1 Michael Phelps: Strategizing for Gold
MINICASE 2 Strategy and Serendipity: A Billion-Dollar Bonanza
MINICASE 3 The Home Depot's Eco Options Boost Profit Margins
MINICASE 4 Starbucks: Re-creating Its Uniqueness
MINICASE 5 GE under Jack Welch vs. Jeffrey Immelt
MINICASE 6 JetBlue: Losing the Magic Touch?
MINICASE 7 Which Automotive Technology Will Win?
MINICASE 8 Core Competencies: From Circuit City to CarMax
MINICASE 9 P&G's New Corporate Strategy: "Connect+Develop"
MINICASE 10 The Wonder from Sweden: Is IKEA's Success Sustainable?
MINICASE 11 Sony's Silos Prevent Collaboration Across Divisions
MINICASE 12 PepsiCo's Indra Nooyi: "Performance with a Purpose"
Part Five: Cases
(Cases marked with a ¿ were authored or co-authored specifically for this book by Frank T. Rothaermel.)
How to Conduct a Case Analysis
CASE 1 Robin Hood
CASE 2 The Movie Industry (A) in 2008
CASE 3 The Movie Industry (B) in 2011
¿ CASE 4 Better World Books: Social Entrepreneurship and the Triple Bottom Line
¿ CASE 5 Tesla Motors and the U.S. Auto Industry (A)
¿ CASE 6 Tesla Motors and the U.S. Auto Industry (B)
CASE 7 Rogers' Chocolates
¿ CASE 8 Numenta: The Age of Truly Intelligent Machines?
CASE 9 GEOX: Breathing Innovation into Shoes
¿ CASE 10 InterfaceRAISE: Raising the Bar in Sustainability Consulting
CASE 11 Netflix
¿ CASE 12 Best Buy after Circuit City: What's Next?
CASE 13 JetBlue Airways: Managing Growth
¿ CASE 14 Bank of America and the New Financial Landscape
CASE 15 DeBeers's Diamond Dilemma
¿ CASE 16 IBM and the Emerging Cloud-Computing Industry
¿ CASE 17 Merck: Open for Innovation?
CASE 18 Lego Group: An Outsourcing Journey
¿ CASE 19 healthymagination at GE
¿ CASE 20 Siemens Energy: How to Engineer a Green Future?
¿ CASE 21 Infosys Consulting in the U.S.: What to Do Now?
CASE 22 Cemex: The Southdown Offer
CASE 23 Cola Wars Continue: Coke and Pepsi in 2006
CASE 24 Cola Wars in China: The Future Is Here
CASE 25 Embraer: Shaking Up the Aircraft Manufacturing Market
¿ CASE 26 UPS in India: A Package Deal?
¿ CASE 27 Genentech: After the Acquisition by Roche
CASE 28 Corporate Governance in Three Economies: Germany, Japan, and the United States
CASE 29 United Technologies Corporation: Running a Global Ethics and Compliance Program
¿ CASE 30 Byte into an Apple
Harvard Business School Premier Case Collection
