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Informationen zum Autor Barry Gibbons has not had a proper job since 1994, but seems to be enjoying himself. He left Big Business by choice, soon after becoming the only Manchester City fan to have his face on the front of Fortune Magazine. There were no more summits left. At the time he was Chairman & CEO of the US-based Burger King Corp. He has since written several million (it seems) journalistic pieces and five business books, including If You Want to Make God Really Laugh, Show Him Your Business Plan, Chronicles From the Planet Business and Dream Merchants and Howboys. He is much in demand as the Stella Artois ('Reassuringly Expensive') of the international business speaking circuit. He remains fascinated by brands and branding. On leaving his position as the Anna Kournikova of CEOs, he addressed his last business ambition - to create, from scratch, overnight, a world-wide consumer brand. His chosen field is gourmet organic coffee. His plan is alive and well, but 1648 overnights behind schedule. Klappentext In Warning: May Contain Nuts we are once again pleasantly immersed in the world which is Barry Gibbons. Following on from his best selling Dream Merchants and Howboys, Barry Gibbons, former CEO of Burger King and iconoclast, gives a hilarious and insightful account of how and why businesses get it wrong!Through a series of droll vignettes, Gibbons takes us on a romp-roaring ride through the next 999 years of corporate mayhem and madness - bad behaviours which affect everyone - from the street sweeper to the CEO in his private jet. Because we're not talking about little blips on a profit and loss statement in a poxy sector of some niche industry.Business has far more an impact on our daily lives than government or politics. About half of the world's biggest economies are now corporations. From Enron's attempt to bring back the eighties with their excessive greed to Vodafone's loosing millions (that didn't actually exist in the first place) - Gibbons rips into the antics of these once trusted companies. So is it all doom and gloom? Are we destined for failure because of the frolicking these companies get up to - at our expense!? Are there any lessons or optimistic quick turn-around plans of action that Gibbons can share with us? Not really. But Warning: May Contain Nuts makes for some highly entertaining reading. And for the clever among us the lessons are implied. Just don't be daft. Zusammenfassung According to Barry Gibbons, the soulless and unprincipled corporations and businesses will decidedly mess things up for everyone over the next millennium. Through a series of clever and funny vignettes, this book examines the next 999 years of corporate mayhem and madness. Inhaltsverzeichnis Introduction vii 1 The Emerald Tiger and Dame Edna 1 2 Mediocre, Sad and Cheating: The Ascent of Man 8 3 How Many Tears ... 12 4 Reflections from Tibet 16 5 Wisdom from the Little Red (Business) Book 21 6 Viva El Gato 25 7 The Return of El Gato 29 8 Zero Tolerance? Make My Day ... 33 9 An Apple a Day ... 37 10 Have it Your Way ... 41 11 Yes, We Have No Bananas 45 12 What News from the Rialto? 49 13 Jury's Still Out 53 14 Bill and Me - Such Good Losers 57 15 Midsummer Night Dreams 61 16 Listen Carefully: I Will Say This Only Once 65 17 Be Like Mike ... 69 18 I'm Dreaming of a ... Green Ketchup? 73 19 Lessons from the Golf Pro 77 20 Learning the Hard Way 81 21 When Dilbert was Funny 85 22 Champagne First, Please 89 23 All That Useless Beauty 93 24 Lights Out, Please 97 25 Amazingly Graceless 101 26 R U there? This is 4 U 105 27 Loaves and Fishes 109 28 Hello AOL, Goodbye Oldsmobile 113 29 Dr Who? 118 30 Only When I Laugh 123 31 More Stuff, Less Choice 127 ...
