Mastering the Globalization of Business

The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late 20th and early 21st-century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The book includes questions and case studies to aid understanding.>

Inhaltsverzeichnis

Foreword
Preface
Introduction
A Brief History of Globalization
A Shrinking World 1 Global Governance
A Shrinking World 2 Global Markets
A Global Takeover
Think Global, Act Local
Globalization and the Human Resource
Finance and Globalization
Global Communications and the Impact of E-commerce
The Global Customer
Growth and Globalization
Key Thinkers on Globalization
Appendices
Bibliography
Index.

Über den Autor / die Autorin

ROGER CARTWRIGHT is former Director of the Centre for Customer Relations and Deputy Head of the Faculty of Business Management and Computing at Perth College, UK.

Roger has worked with a large number of organisations, and is the author of a range of books designed for students and practitioners.

Produktdetails

• Autoren: Roger Cartwright, Roger I Cartwright, Roger I. Cartwright
• Verlag: Macmillan
• Sprache: Englisch
• Produktform: Taschenbuch
• Erschienen: 18.05.2004
• EAN: 9781403921499
• ISBN: 978-1-4039-2149-9
• Seiten: 202
• Abmessung: 156 mm x 232 mm x 12 mm
• Serien: Palgrave Master Series; Palgrave Masters Series (Business); Master Series (Business)
• Themen: Sachbuch > Politik, Gesellschaft, Wirtschaft > Politik; Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Management; Management, B, International business, Management science, Palgrave Business & Management Collection, business;globalization;management;marketing