Strategic Management

Zusatztext Nicely balanced. Good introduction. Good on content. Klappentext This textbook provides concise yet thorough coverage of the subject. Going beyond the scope of other management texts! it takes practice into account as well as the academic literature! and gives full weight to the real-life problems of implementing strategy. Zusammenfassung Gives a structured balanced summary of the important concepts in the field of strategic management. This work examines how these concepts may be effectively applied in practice, giving special attention to demonstrating the significance of the role of people in strategy implementation.

Produktdetails

• Autoren: Hugh Macmillan, Macmillan Hugh, Mahen Tampoe, Tampoe Mahen
• Verlag: Oxford University Press Trade
• Sprache: Englisch
• Produktform: Taschenbuch
• Erschienen: 25.05.2000
• EAN: 9780198782292
• ISBN: 978-0-19-878229-2
• Abmessung: 190 mm x 248 mm x 20 mm
• Themen: Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Management; BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Management, business strategy, Management & management techniques, Management and management techniques