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Mastering Basic Management is a fully comprehensive introduction to the principles and practice of management. This edition has been extensively revised to incorporate the latest developments in management thinking, and to include the effects on managerial practice and activities of the European Union, and globalisation of business. It also makes substantial reference to the changes in public services, and increased activity in the not-for-profit sector.>
Inhaltsverzeichnis
An Introduction to Management
The Purpose and Nature of Management
The Directors
Objectives and Policy
Short-Range and Long-Range Forecasting
Planning
Corporate and Strategic Planning
Organisation (1)
Organisation (2)
Command or Direction
Co-ordination
Control
Motivation
Communication in the Organisation
Communication and People
The Manager
Functional Mangement
The Marketing Function
The Production Function
The Purchasing Function
The Research and Development Function
The Finance Function
The Personnel Function
Management Support Services
The Manager and Change.
Über den Autor / die Autorin
E C EYRE is a prize winning author with over thirty years' industrial experience, and eighteen years' teaching in higher education.
RICHARD PETTINGER is Lecturer in Management at University College London . He has far reaching experience in both public and private sectors and also works as a consultant in these areas. He is the author of a number of management textbooks, including Introduction to Management, also published by Macmillan.
