Handbook on Electronic Commerce

The world is undergoing a revolution to a digital economy, with pronounced implications for corporate strategy, marketing, operations, information systems, customer services, global supply-chain management, and product distribution. This handbook examines the aspects of electronic commerce, including electronic storefront, on-line business, consumer interface, business-to-business networking, digital payment, legal issues, information product development, and electronic business models. Indispensable for academics and professionals who are interested in Electronic Commerce and Internet Business.

Produktdetails

• Verlag: Springer, Berlin
• Sprache: Englisch
• Produktform: Fester Einband
• Erschienen: 01.01.2000
• EAN: 9783540658221
• ISBN: 978-3-540-65822-1
• Seiten: 723
• Gewicht: 1082 g
• Illustration: w. 112 figs.
• Serien: International Handbooks on Information Systems; International Handbooks on Information Systems
• Thema: Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Werbung, Marketing