MBA Marketing

This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.>

Über den Autor / die Autorin

MALCOLM MCDONALD is Professor of Marketing Strategy, Chairman of the Cranfield Marketing Planning Centre and Director of the Institute for Advanced Research in Marketing at the Cranfield University School of Management, UK.

Produktdetails

• Autoren: Ailsa Kolsaker, Malcol McDonald, Malcolm McDonald, Malcolm Kolsaker Mcdonald, Professor Malcolm (Cranfield School of M Mcdonald
• Verlag: Macmillan
• Sprache: Englisch
• Produktform: Taschenbuch
• Erschienen: 11.12.2013
• EAN: 9781137300294
• ISBN: 978-1-137-30029-4
• Seiten: 544
• Serien: MBA Series; MBA; MBA; MBA Series; Bloomsbury 3PL
• Themen: Sachbuch > Lexika, Nachschlagewerke > Lexika, Enzyklopädien; Sozialwissenschaften, Recht,Wirtschaft > Wirtschaft > Werbung, Marketing; Marketing, B, Market research, Social Sciences, Management science