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Informationen zum Autor MATTHEW WINKLER is the Editor-in-Chief of Bloomberg News. Prior to founding the news organization at Bloomberg LP! he was a reporter for the Wall Street Journal.JENNIFER SONDAG is the Standards Editor! Americas for Bloomberg News. She joined Bloomberg in 2000. Klappentext PRAISE FOR THE BLOOMBERG WAY"You don't have to be a business reporter to appreciate The Bloomberg Way. Its lessons about clear! crisp writing! the judicious use of facts rather than qualitative characterizations and a supreme commitment to accuracy make it an invaluable guide for all reporters and writers."--Sarah Bartlett! Dean! City University of New York Graduate School of Journalism"The new edition of The Bloomberg Way takes readers deeper into the award-winning mindset of global business and economic news leader Bloomberg. Especially instructive in this complete guide to learning by Matt Winkler are examples of exclusive Bloomberg stories; the emphasis on quality reporting! writing and ethical standards; and the descriptions of innovative new functions on its famous terminals to aid the mining of data."--Andrew Leckey! President! Donald W. Reynolds National Center for Business Journalism! and Business Journalism Chair! Arizona State University Walter Cronkite School"Bloomberg Editor-in-Chief Matt Winkler expansively shares the secrets of the fastest growing news organization in the 21st century in The Bloomberg Way! making it a must-have book for any newsroom that covers U.S. or foreign markets! companies! industries or government."--Terri Thompson! Director! Knight-Bagehot Fellowship in Economics and Business Journalism! Columbia Graduate School of Journalism"At Bloomberg! Matthew Winkler built a news organization that is the envy of the industry: vibrant! vital and growing. Here! he gives us his secret sauce: the formula that makes Bloomberg a winner. The Bloomberg Way is a journalism school in a box! useful for anyone who wants to communicate with authority! credibility and clarity."--Jeff Jarvis! Director! Center for Entrepreneurial Journalism! City University of New York Graduate School of Journalism"The Bloomberg Way is the most important book that I've found on the most important topic in journalism today. Matthew Winkler writes crisply! emphasizes points with powerful anecdotes and teaches us that business reporting is a human story."--Randall D. Smith! Professor and Donald W. Reynolds Endowed Chair of Business Journalism! School of Journalism! University of Missouri Zusammenfassung The ultimate guide to financial reporting! from the Editor-in-Chief of Bloomberg News The Bloomberg Way: A Guide for Reporters and Editors is the ultimate handbook for business and financial reporting. Inhaltsverzeichnis Introduction xi Acknowledgments xvii Chapter 1: The Bloomberg Way 1 Guiding Principles 2 Ethical Standards 3 Chapter 2: The Five Fs 5 Chapter 3: The Four-Paragraph Lead 7 Headlines 12 Leads 13 Size and Scope 18 Reinforcing the Lead 19 Quotations 20 Details 22 Nut Paragraphs 24 To Be Sure 26 Chapter 4: Show! Don't Tell 27 Characterizations 28 Assertions 30 Anecdotes 31 Chapter 5: Writing Well Matters 33 Precision and Brevity 34 Jargon 37 Clichés 38 Word Echoes 38 Tense and Voice 39 Concise Writing 39 Chapter 6: Preparation 41 How to Prepare 41 Source Development 43 Curtain-Raisers 44 Templates 45 Chapter 7: Headlines 47 Improving Headlines 48 Headline Style 49 Grammar and Punctuation 51 Stand-Alone Headlines 52 Story Subheads 53 Avoiding Headline Errors 54 Chapter 8: Covering News 55 Breaking News 56 News Releases 57 Attribution 58 Anonymous Sources 59 Corrections 61 Sending Corrections 63 Rumor and Speculation 64 Media Summaries 65 Story Mechanics 67 Complete Coverage 69 Chapter 9: People 71 Interviewing 72
